Cartoon for the Weekend: Just because you have a CRM doesn't meant you have a forecast!

You have permission from the Sales Lead Management Association and the Cartoonist, Stu Heinecke to copy and distribute this cartoon as is with attribution!

The dreaded spreadsheet has all been abandoned for sales forecasting in facvor of the CRM system, but that doesn't mean the pipeline forecasting is any better in many companies.    Some still seem to use a crystal ball as part of the process. 

 

A white paper we published tackles the process of failing pipelines, but first you have to make sure the CRM has been properly set-up to give the users (all users) an accurate sales forecast.  The next chore is to train the salespeople on how to use it to save time and stop ignorant questions from management when they ask salespeople, "What are you going to sell this month."  

Why it's Important:

"A properly installed CRM system and a properly trained sales force  will minimize ignorant questions from management when they ask salespeople, "What are you going to sell this month."

Sales Lead Management Association 

Cartoon by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations.   Available from Amazon. #1 Best Seller in Direct Marketing

Are you Listening to CRM Radio?