Five Means to Ensure CRM Success: Matt Reid of Velocify - CRMRadio

Five Means to Ensure CRM Success

Matt Reid, vp of marketing for Velocify shares five very specific paths to CRM success.   Matt has knowledge and strong opinions on what works and a background that backs up his views. No one can deny that Velocity is a heavy-weight in the CRM space. The company produces undeniable research on the subject of sales lead management and processing.  The host is Jim Obermayer.

Reid tackles:

• Buy-in from the organization
• Getting all leads, not just some into the system
• Make sure all of the marketing and sales tools work together (big failure point)
• Prioritize Distribution (not always considered)
• Reporting is the key insight into sales performance

About Matt Reid