Title:  A Guide To Evaluating and Purchasing A Sales Engagement Platform

Published by/Authors:  Tenbound- VanilaSoft

Gated:   Yes

Why it’s Important

“A sales engagement platform is the single most important sales tool a company can implement.  If you have an SEP you will win more deals than your competitors.”

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Length: 38 Pages

Highlights: This is the most comprehensive Sales Engagement report we have seen thus far. It serves as a product review for those new to this type of platform. We especially like the purchasing options questions on page 11-14. And Yes, half of the report features an industry leader, VanillaSoft.

The lessons are as short as the lives of those who died so that we may never forget.   It is the veterans and their families with the longest memories.   The sadness follows us, comingled with pride, and the memories of those we served.  

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Title:  4 Keys To Track & Optimize ROI From Events

Subtitle:  Tips & Tricks To Help Marketing, Sales and Marketing Ops Maximize The Impact of In-Person Investments To Increase And Measure ROI

Published by/Authors:  DemandGen Report White Paper sponsored by Validar

Gated: No

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Length:  12 Pages

Susan Finch Read or Listen

Talking Blog:  Susan Finch Stop Being Boring

Why It’s Important:

“Those that explore, adapt, and invest in new sales automation technologies using AI will succeed; those that don’t will know failure, less profitability, higher sales expenses and greater representative turn-over.”

James Obermayer - Reviewer

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  Title:  The Evolving Sales Technology Landscape

Subtitle: Riding the Wave to Revenue

Published by/Authors:  Velocify and AA-ISP

Gated: Yes

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A marketing quote from the Sales Lead Management Association blog.

Why it’s Important:

“If you want to build wealth and revenue, hire a marketer. Pound for pound they create more revenue than anyone in the company.”

Sales Lead Management Association

Why it’s important

“A Lead to Money approach, improving the entire process rather than patching weak spots as they appear, does more than simply remedy today’s problems.”

Giles House 

Why It's Important

"The best salespeople know the value of a sales lead. They follow-up 100% , reap the results, win all the sales contests and make quota. They know the less talented and uninformed salespeople will not follow-up 75%-90% of the leads given to them."

Sales Lead Management Association 

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Why it Matters:
"Management demands, threatens, screams and begs salespeople to do their jobs and follow-up expensive sales leads given to them, and failure is management's reward 75-90% of the time."
Sales Lead Management Association

This "Why It's Important" quote orginally appeared in an SLMA Blog entry and SLMA Radio replay with Jerry Troke of MarketNet Solutions.
 

 This blog is supported by the generous sponsorship of  OMI - Outward Media, VanillaSoft and Goldmine CRM Software

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