Title:  High Performance ABM Capabilities, the Proven Account-Based Marketing Framework

Published by:  Demand Metric Research Corporation

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Length: 35 Pages

Highlights: 

• Best practices in ABM: The Framework in six steps
• This answers: Does compliance with the ABM capabilities frameworks result in greater revenue impact from ABM? (Of course).
• 500 Survey respondents (Big number offers credibility)
• The paper shows Maturity Milestones
• The paper shows Recommended actions