Podcasts, where executives in the company assume a public leadership position by discussing important topics in their industry, can be a vital part of their marketing strategy.  

There are ten reasons why you should consider using a podcast as part of your digital lead generation program. 

Podcasts: 

1. Create thought leadership and personal branding for the host commentator and his or her company
2. Have an authenticity with a talk radio format compared to webinars which are pure sales tools and the listeners know it
3. Podcasts have a long life without an expiration date: new listeners tune in continually
4. Find listeners from a live audience (if the show originates as an internet radio program) and feeds listeners and hundreds or thousands of podcasts listeners
5. Generally cost 80%-90% less than webinars with a greater audience reach over a longer time period
6. Are listened to by digitally connected people 24/7 away from the office
7. Take little time for the hosts – typically 30 minutes per program – no rehearsals,  PowerPoint, or talking heads
8. Create substantial content for use in blogs, collateral, books, newsletters, ebooks, etc.
9. Are accessed from sites other than your own via guests and syndication
10. Create testimonials when the host interviews the company's customers

Whether the host is your president, CRO, CSO, CMO or product manager on a rotating basis, B2B companies benefit from a Radio/Podcast programs.   See our current line up on the Funnel Radio Channel here

If you’d like to know more  about hosting your own podcast, consider joining the programs on the Funnel Radio Channel, click here.

Related:

16 Ways a Podcast Creates Useable Content

Online Radio/Podcasts continue to Grow - Pew Research Report Review

How Podcasts are Replacing old B2B Thought Leadership Tactics

How Internet Radio Reaches At-Work Listeners with Work-Related Content

The Power of Radio: Building Trust, Credibility (and Pipeline)

I ask you, can marketing’s performance be tied to revenue? Finally, the answer is yes and it’s essential to do so to change marketing’s perception from a cost center to revenue generation.

Podcasts continue to be a hot digital vehicle to reach at-work and away from work listeners. As webinars have waned in usefulness, radio podcasts have surged as the digital media with long tails to build thought leadership, a personal brand and a network that knows of you and your company. It is a friendly, entertaining, non-threatening, fountain of information. 

The Persuasion Code by Patrick Renvoise & Dr. Christophe Morin

Listen to the first episode: 

Boost Your Sales Career by Adopting the Mindset of an Elite Salesperson

John Asher interviews Kyla O’Connell, senior sales trainer and coach for Asher Strategies about Sales Training Reinforcement Techniques.  Kyla discusses the traits of an elite salesperson, how she learned it and how she teaches sales reps to achieve an extraordinary level of success. 

Note:  This is an abbreviated article that originally appeared in the Funnel Media Group Blog as Do You Have a Personal Brand?

For many careers, having your own personal brand, beyond words on a resume, not only makes sense, but is required and expected. It could be a sales job, marketing (of course), even CEOs and Presidents have personal brand considerations. For your own brand you have to consider how you will invest in yourself.  

Listen to Matt Heinz on Sales Pipeline Radio interview eight experts on ABM.  This is a free full course on Account Based Marketing!

Is ABM a fad or here to stay?    Sangram Vajra

ABM Noise Making you Kranky?  Robert Pease and Brian Hosford

ABM- Joys and Failures  Lauren Vaccarello 

Click to Listen 

Mark Godley sits down with Karan Singh, COO at SalesSource, and Lars Nilsson, CEO of SalesSource, to discuss why data can make or break B2B GTM strategy. Between the three of these data dogs they know a thing or two about data and most of it has been learned through trial by fire in their early years. Join the podcast to hear what pitfalls to avoid when choosing a data provider and what defines success.  

Revenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach.

August 14, 2021 - - Lynden, WA - - The longest-running weekly internet radio/podcast program for at-work and mobile listeners, Sales Lead Management Association (SLMA) Radio on the Funnel Radio Channel, announced that Rhoan Morgan, CEO of DemandLab, is joining the digital streaming program. Morgan, a frequent contributor on the Funnel Radio Channel, will now host her own program focusing on the successful achievements of Revenue Rebels.