In a world where insight about prospects and customers is key to optimizing revenue, putting your data to work as part of your ABM strategy is critical to success. We’re welcoming back a return guest Nipul Chokski to discuss how to utilize data as part of your marketing strategy, and how to build a plan for success.  The host is Pat Morrissey.

Nipul Chokshi,  VP, Marketing Lattice

Nipul Chokshi runs marketing at Lattice and is responsible for product positioning and sales enablement. 

Prior to Lattice, Nipul built and ran the solutions marketing and sales enablement functions at Yammer (acquired by Microsoft in 2012). Before Yammer, he led product management/marketing at Marketo and Merced Systems (acquired by NICE Systems). Nipul lives in San Francisco, enjoys great wine and food, and is an avid runner.

He earned a Bachelor's Degree in Electrical Engineering from Cornell University, and an MBA from the University of California, Berkeley, Haas School of Business.

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Revenue Optimization Radio is hosted by Patrick Morrissey, CMO of Altify.  The sponsor for Revenue Optimization Radio is Altify and is broadcast on the Funnel Radio Channel.

For the final Data Dump episode of 2018, Mark Godley sits down with Santosh Sharan, CEO of Everstring, for the meeting of the CEO data industry minds! Mark drills down into his guests initial interest in the B2B data space and why he has stayed since his background is deeply seeded in machine learning, multilingual text, and analytics.