This job description for the Sales Lead Manager has been updated several times and the list of essential functions continues to grow.   It was last updated in June of 2016.  You can forward this to others or give them this link to the description on the SLMA site.    In many respects the importance of this position has grown to be of equal importance to the Marketing Operations Manager.   The two functions may share responsibility.

Updated on Feb 7, 2022

SLMA suggests you use this as a basis for the job description of one of the most important jobs in the marketing department. 

Job Summary

The Sales Lead Manager is responsible for managing the incoming demand and reporting on the ROI for all lead generation programs.

Essential Functions

If you work for a company, there should be a plan in place, and you should know where it is and what your role is in the plan. This is one of the most overlooked pieces of information and documentation for small companies. Large corporations are required to have Disaster Recovery or Business Continuity Plan in place. Some clients require it, as well as financial institutions. They want to know you and/or your company has a plan if something really bad happens.

What happens if you get hit by a bus?

If this is your company, you need this documentation in place because you have staff relying on your

This is a new job description which is posted in the Check Lists/Job Description Section of the SLMA Resources area of the web site.  Also  check out the Sales Lead Manager description.

Job Summary

The Marketing-Lead –Generation-Wizard is responsible for creating ample demand for the company so that its sales channel will build its sales pipeline and attain sales forecast. 

Essential Functions

  1. Creates business rules. Follows the written business rules which marketing and the sales channel must pursue to ensure 100% accountability for all lead generating activities.