In this interesting discussion, Paul Roberts, long term veteran of internet radio and a station owner and Steve Gershik radio personality and technology CMO  discuss how internet radio for at-work listeners is coming of age.    They talk about:

• The authenicty of radio talk shows
• The story telling aspect that draws listeners in
• How radio rather than video allows the listener to "fill in the blanks" 
• How replays are available via iTunes and Stitcher for Android

 Internet Radio and the podcast replays continues to gain an audience in the B2B space as programs and hosts understand the benefits of  this multidimensional content creation machine.  During this program, veteran broadcaster Paul Roberts and Steve Gershik (personality on LeadSpaceRadio) discuss with Jim Obermayer the host, the acceptance of internet radio in the B2B space for at-work listeners.    In addition they explore the importance of live steaming for at-work listeners of business programming.

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"That's awfully forward of you to ask what my idea of an ideal prospect is, Edward"

Salary for Chief Marketing Technologist

Make sure you and your clients speak the same language.

17 Reasons why Internet Radio Provides Great Content

No one can deny any longer that content is king in the business-to-business (B2B) space.  Just review the increase in editorial, the popularity of the Content Marketing Institute, and Theresa Cramer’s brand new book “Inside Content Marketing” (have your highlighter ready because you’ll need it for this work).   Cramer is the editor of EContent, an indispensable source of information on all things content related.

The question is how do you create content that is useful in the prospect’s mind, and will nudge them into making an informed decision to buy your products?

Cramer says, hire a journalist to tell you a story, and she is right.  Maybe a publicist can also be a good choice because they understand so much about the other content media choices.  Regardless, there is a race for usable content and after six years of weekly internet radio programming we believe that internet radio is one of the obvious choices for those seeking to produce authentic multiple-use content.

 Sales Pipeline Radio, a talk show program with experts on sales pipeline building, is hosted by Matt Heinz

 
April 12, 2021 - - Lynden, WA - - SLMA Live, an internet radio channel produced by the Sales Lead Management Association (SLMA), announced that Sales Pipeline Radio, produced by Heinz Marketing, has launched a weekly talk show program that airs at 11:30 a.m. PST every Thursday.  James Obermayer, senior producer for SLMA Live said, “Sales Pipeline Radio is a huge win for our at-work listeners.  On this program, Matt Heinz interviews sales and marketing leaders who understand that pipeline building is revenue management, which is the joint responsibility of marketing and sales management.” 

Program host and president of Heinz Marketing Inc, Matt Heinz, said, “I’m thrilled about the accelerating interest and rapid listener growth for Sales Pipeline Radio in such a short amount of time.  The SLMA team produces the show with the highest level of professionalism, which reflects well on our brand and with our program guests.”

Reaching Thousands of “On-the-Go” MSP Partners with Business Tips and News, Continuum’s MSPradio Logs 10,000 Replays in Last 4 Months Alone 

MSPradio, the weekly radio show produced by Continuum^®, the industry's only channel-exclusive provider of fully integrated managed IT services solutions, hit 20,000 all-time replays since its launch in April 2014, with 10,000 replays in the last four months alone. Hosted and produced by Nathan Teplow, Marketing Programs Manager at Continuum, MSPradio reaches the company’s “on-the-go” Managed Services Provider (MSP) partners and prospects to deliver hot topics, business tips and industry news. MSPs can listen to the show at their convenience, gaining valuable tips and information to help them succeed and grow their managed IT services business.

“Continuum’s live MSP Internet Radio program has built a strong following as it takes advantage of

On SLMA Radio recently, Bonnie Crater, CEO of Full Circle CRM was interviewed by me on the topic of gender equality at the C-level. The question of whether or not it is possible was the focus and steps companies can take toward this goal. But one of the byproducts of this interview is the question, "Why does it matter?"

 Here is the replay of that interview:

Or you can view the SLMA Radio interview here > 

This article just posted in USA Today 4/18: Is Meritocracy a joke for women in tech >

The current situation in the tech industry has taken the issues of women in the workplace to new levels of controversy recently. For starters, the number of women in Silicon Valley has been falling precipitously over decades' time.

On Veterans' Day in America, we are publishing a program aired last week hosted by Nate Teplow for MSP Radio one of our SLMA radio special programs. We think is worth repeating to SLMA Radio listeners.

Veteran’s Day is this week, and people across the nation are taking the time to honor and remember our veterans and all they do for our country. The military teaches our veterans a unique set of skills, both technical and interpersonal, and for this reason, many veterans often find jobs in IT when they return home from service.

On this week’s episode of MSPradio, we chat with Hire Heroes USA, a non-profit organization that helps veterans find jobs after returning home from service. Kelly Dempsey, Director of Communications and Corporate Relations, and Brian Stann, CEO, will tell us a little about the organization and the valuable skill set that our veterans possess as a result of serving our country. Tune in now to this special, Veteran’s Day episode of MSPradio.

Click below to listen!

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