The Four Most Important Marketing Tools: Market, Media, Message, Metrics - Dan McDade

Jim Obermeyer invited me on to the SLMA radio show last week and we talked about the four critical technology solutions that every marketer needs to be aware of for lead qualification and nurturing.

When I was first invited I pushed back explaining to Jim that I have a contrarian view when it comes to new marketing and sales enablement technology. In fact, I said to Jim on the telephone – and on the show – that “marketing and sales enablement have made it possible to send more poor quality leads to sales faster than ever before.”

MIAGRA – The #1 Way to Treat Low Sales Lead Count aka Low Marketing “T” (Testosterone)

MIAGRA – The #1 Way to Treat Low Sales Lead Count aka Low Marketing “T” (Testosterone)

Testosterone is the chemical that causes guys to have a deeper voice, chest hair and more. As men age, their testosterone levels decrease leading to health issues including lower energy level and drive.

Mestosterone, on the other hand, is a chemical unique to sales people. Mestosterone levels stay high in sales reps when they are receiving a sufficient number of leads to make plan. Low mestosterone levels occur when sales reps receive too few leads from marketing (or poor quality leads).     

MIAGRA adds mestosterone to your body – and while you may still be getting too few leads, you somehow just feel better about it.

Warning:

Do not take MIAGRA if you:

Already have enough leads (that’s a joke)

Are allergic to any ingredients in MIAGRA