THE OUTLOOK FOR B2B TECH MARKETING in 2017 - White paper from the Arketi Group

Title:  THE OUTLOOK FOR B2B TECH MARKETING 2017  Back to the Future

Published by/Authors:  Arketi Group

Gated:  Yes

Download Link

Length:  19 Pages

Highlights: Results of its 2016 40 Company Roundtable

• B2B Marketing is expected to generate $161 Billion in US Spending (research firm Outsell).
• There are said to be 3,000 technology solutions for marketing
• Marketing Technology is expected to be a $120 billion industry
• Content Marketing is King: But where is the story? Strong opinions here. Is it a wished for foundational plank or reality?
• Video or it didn’t Happen? Is cheap video worth it?     Forbes quote.
• A Tsunami of Technology Tools: There needs to be a Yelp for tech tools. More tools may not be better.  The holy grail of marketing is…
• No School like the Old School: Fax? What’s that?  It works?  Media Tours?  Still viable.
• Last Words:

Why It’s Important: