DemandGen Radio with David Lewis - Why Video Should Be In Your Marketing Mix

Why Video Should Be In Your Marketing Mix

 

It was only a few years ago that the need to become “a content marketer” showed up as a priority for demand generation teams. While that priority hasn’t gone away, marketers now face the additional challenge of “creating more engaging content” to rise above all the content noise.

There is no better way to do that than by adding video to your marketing mix.  What was once a very expensive and time consuming media is now inexpensive and easy.  We’ve entered the “Vigital” age for interacting with prospects and buyers. In this episode of DemandGen Radio, David talks with Tyler Lessard, CMO of Vidyard about how to get started in video creation and the benefits of using a platform like Vidyard for creating, publishing, personalizing, and tracking the impact of your video content.

The State of Marketing Automation with Jen-Horton on DemandGenRadio with David-Lewis

                                          

                                                                                  

Listen to Jen Horton, Sr. Research Director at SiriusDecisions, as she joins DemandGen Radio host David Lewis to reveal the 4 themes around marketing automation usage derived from the research SiriusDecisions conducted and presented at the 2016 SiriusDecisions TechExchange in Austin, TX in November. Jen discusses how marketers are less focused on scaling adoption and more on maximizing value from their investments in marketing automation. 

Key finding from the research:

• 4 themse around Marketing Automation useage
• Organizations that are very satisfied with the value they receive from marketing automation systems are outsourcing a greater number and variety of projects and tasks to vendors due to the lack of internal expertise
• Best practice knowledge, and resource constraints.
• Also discussed is the surprising number of firms (50%) that plan to migrate from their current system to another system in 2017.

 

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Marketing Automation Adoption Trends & Insights: Thomas Terry of DemandGen

  Marketing Automation Adoption Trends & Insights

 Thomas Terry, one of DemandGen’s Solutions Architects joins DemandGen Radio host David Lewis to discuss the trends taking place in the adoption of Marketing Automation across DemandGen’s client base. Thomas serves as the lead architect for many of DemandGen’s enterprise and mid-market clients using Marketo and he discusses the growing popularity in connecting Marketing Automation systems to backend databases as well as using systems like Marketo for transactional email programs.

Insights from a Jedi Marketing Master: DemandGenRadio with Lewis and Sechrist

Modern Marketing Insights from a Jedi Master

Doug Sechrist  has won awards for lead nurturing, sales and marketing alignment, and even a 2010 award for most creative marketing campaign. Even more impressive is his track record for driving growth and revenue from within marketing.  

For two decades Sechrist, Vice President of Demand Marketing at Infusionsoft, has setup some of the best Demand Generation and Marketing Operations teams at firms including Zantaz, Taleo, Eloqua/Oracle , Five9, and now Infusionsoft.   In short, Doug has the recipes for what works, and what doesn’t, and shares them in this episode.

• Doug’s blueprint for setting up a modern marketing “Demand Factory”
• Doug’s 3 core priorities for setting up Demand Generation Teams
• What’s working in demand generation these days and his innovative “Subscriber Model” for content publishing
• Should telemarketing be managed by Sales or Marketing?
• Doug’s approach on investing in MarTech Tools and the importance of failing fast

 

DemandGen Radio, hosted by David Lewis is the voice of demand generation.  

 

 

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About the Funnel Radio Channel

Funnel Radio publishes live-streaming internet radio programs (and follow-on podcasts) for at-work listeners.  Available shows include: DemandGen Radio, Leadspace Radio (only as replays), MSPNow Radio, CRMRadio.today, CustomerMarketingRadio.today and Sales Pipeline Radio.  The audience for Funnel Radio shows exceeds 158,000.  Funnel Radio is a division of the Funnel Media Group^TM, LLC.