Mistakes in Customer Success Programs

Most common mistake in customer success programs

                                                  

 

Metrics that she reports on to her management team including what a CSQL is in the demand generation sales funnel and also what the most common mistake she sees companies make in their customer success programs.

 

The program host is Steve Gershik of Koyne Marketing 

About our Guest: Allison Pickens

How Customer References Drive Business - Ian Levine on Customer Marketing Radio with Steve Gershik

The power of customer references to help drive business

                                      

Ian Levine of RO Innovation will talk about the power of customer references to help drive business for your organization. LIVE 12:30 PM Pac 1/12.  This is a podcast replay. 

Why the marketing machine he helped to build is horribly broken: Jim Williams on Customer Marketing Radio

Influitive Vice President Jim Williams and Steve Gershik help build the modern marketing machine while at Eloqua over 10 years ago.  On this show, Jim talks about how the machine they built back then is horribly broken... and what marketers can do today to fix it.   Some of the ground they covered in this interview: