Obermayer KINDLE NOTES FOR: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Obermayer KINDLE NOTES FOR:

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain   by Patrick Renvoise, Christophe Morin

Kinidle: $5.99 US.  Hardback: $10.66 US     Buy from Amazon

New edition of the subject is due from Renvoise and Morin in 2018

38 Highlights

In the book, How the Brain Works, human brain scientist, Leslie Hart, observes, “Much evidence now indicates that the OLD BRAIN is the main switch in determining what sensory input will go to the new brain, and what decisions will be accepted.”

Researchers have demonstrated that human beings make decisions in an emotional manner and then justify them rationally. Furthermore, we now know that the final decision is made by the OLD BRAIN.

Patrick Renvoise - Updates Neuromarketing for 2018

Listen while you work and learn how the latest research will increase your sales!

Neuromarketing author, Patrick Renvoise, discusses how brain research and his neuromarketing concepts as outlined in his best selling book, "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain," (125,000 copies sold)  have changed the way we market and sell.  Mr. Renvoise will also give us a peak into a new edition of his book due out next year. The host is Jim Obermayer.