SLMA Sponsor: Direct Marketing Partners, Sacramento, CA: Sales Lead Management Association

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SLMA Sponsor: Direct Marketing Partners, Sacramento, CA

Lead Gen > From the section: Corporate Sponsors

December, 30, 2014 |

Direct Marketing Partners:
Lead Generation, Telemarketing Direct Marketing, List Management

2045 Hallmark Drive, Suite 5
Sacramento, CA 95825

916-974-6969 x 4
[email protected]

Direct Marketing Partners (DMP) is a demand gen contact center for B2B firms and their marketing agencies. Firms use DMP’s trained teams, software tools and expertise to implement customized demand gen best practices and touch tactics to deliver higher quality sales-ready leads which improve their lead-to-sale funnel process and selling performance. DMP is US based and able to deliver global programs in the Americas, Europe and Australia/New Zealand.

To develop sales lead pipelines, DMP works seamlessly and efficiently with all the service providers in each customer’s echo system. The DMP agile process starts off with a lead-to-sales diagnosis to identify gaps and demand gen areas to improve. Then, DMP provides the missing pieces and services to fix and accelerate the lead-to-sales process. This proven metrics-based process is laser focused and configured for each client scenario and campaign. This means less waste and more sales are tracked into conversions. DMP integrates with all marketing automation and CRM systems in place.

SERVICES:

Diagnostic Services

• funnel plans/lead to sales
• identify gaps in the current lead to sale process

Top of Funnel:

• Database target prospect list builds & cleansing
• Test and benchmark digital ads & content syndication
• Email lead generation
• Audience acquisition
• Marketing Automation support services & tools

Mid Funnel:

• Contact Center services

- Trained teams
- Inbound digital inquiries & toll free 800# responses engaged & qualified
- Lead nurturing and prospect relationship development
- Outbound teleprospecting to engage and qualify non-responders
- Prospect appointment setting
- Audience acquisition for events

• Webinars

- Production
- Audience Acquisition
- Follow-up qualification

Program Management:

Integration with all marketing automation tools and CRM systems
Campaign management/lead management
Script writing
Lead funnel conversion tracking &metrics reporting
ROI analysis

INDUSTRY FOCUS B2B

Technology: Cloud/SAAS/Enterprise
Communications & Networking
Financial
Healthcare & Life Sciences
Public Sector
Education
Retail
Commercial markets
Security

GEOGRAPHIC COVERAGE:

• US, Canada, Mexico, Brazil, Europe, Australia & New Zealand

FOUNDED: 1991

HEADQUARTERS: Sacramento, CA

^{LINKS TO RESOURCES:}

BLOGS:

The Inbound/Outbound Blur

Are You Having a Mid-Funnel Crisis

The Lead Generation Battlefield

11 Tips to Optimize Your Multichannel Marketing Campaign – Tip 1

11 Tips to Optimize Your Multichannel Marketing Campaign – Tip 2

11 Tips to Optimize Your Multichannel Marketing Campaign – Tip 3

11 Tips to Optimize Your Multichannel Marketing Campaign – Tip 4

11 Tips to Optimize Your Multichannel Marketing Campaign – Tip 5&6

WHITE PAPERS:

B2B Sales Lead Development Series: Productivity Metrics

Why it Takes 7 to 13+ Touches to Create a Qualified B2B Sales Lead Today

CLIENT CASE STUDIES:

Anatomy of an Award Winning Lead Generation Campaign

Repurposing queen of content to make you look FABULOUS on the web.