Check Lists & Job Descriptions: Sales Lead Management Association

Job Summary

The Sales Lead Manager manages the entire function of the sales lead management process. He or she manages the customer relationship management system, digital or manual data entry of inquiries and sales leads, distribution of sales leads to the sales people or distributors, fulfillment (print or digital), the marketing automation system, content management and delivery, and the return on investment reporting for the demand generation programs.

No Wonder Inquiry Management is Difficult - Look at the Departments Involved!

Using Touch Point Effectiveness Analysis to Improve the Customer Experience

Business Rules for Inquiry Management

James W. Obermayer

Business rules are in every organization. In sales and marketing there are rules for order entry, sales quotas, and booking and shipping orders. But there are seldom, if any, rules about how the extremely important corporate asset called sales inquiries should be made.

Common Definitions Help Prospectors Meet Sales' Expectations

Four Steps To Solving The Biggest Problem With Most Presentations Produced By The Marketing Department

B2B Sales Lead Success Checklist

10 Reasons Why Centralized Lead Development Team Makes Sense For You

By Aaron Mandelbaum

All too often sales reps are delegated the responsibility of doing their own prospecting. This daunting task can reduce productivity and create an immeasurable, negative, trickle down effect.

Demand Generation Vs. Lead Generation: 6 Questions You Need To Ask

By Aaron Mandlebaum

Quite often when lead generation appears to be the identified source problem, the root cause is actually the generation of demand. Understanding how you are generating demand, and at what rate the inquiries that your demand generation activity is converting, is essential.