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Marketing Automation
Integrated Marketing Automation
Active Conversion
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Businesses that have longer sales cycles, such as in business to business (B to B), have not been able to take full advantage of their marketing because they are unable to extract enough information from these same leads. Leads are reluctant to fill out forms or call because they are not ready to buy, leaving 98% of visitors undiscovered...more
Leveraging Marketing Automation for Better Measurement
Jim Lenskoldmore
Truly Engaging: The New Era of Marketing
Will Schnabel, Vice President and General Manager of International Markets, SilverpopImagine a typical day for your customers. Most likely, they have a to-do list a mile high, which they'll struggle to work through as they're deluged with "emergency" situations that arise. So when marketers attempt to barge into their awareness, today's business buyers turn away.
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Major Trends Pushing Marketing Automation Software
Lauren Carlsonmore
Symptoms-Structure-Software-Solutions!
Glen S. Petersenmore
Can you afford losing leads because you did not follow up on time?
Kirtan Patelmore
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