Branding & Social Media: Sales Lead Management Association

Your mission in B2B marketing is to get more leads and drive more revenue. Here are some ideas to build your brand awareness strategy.

The recent economic downturn has made most sales professionals wonder what they can do differently to even come close to making their numbers. Of course, there's no easy answer. The changes confronting sales professionals today are even more pronounced than they are for the rest of us. In our own business, we've seen a dramatic turn in what customers want and expect from their sales and relationship manager partners.

Brand Thinking Is Stuck in Yesteryear

Simply put, a brand is an indelible impression. The term brand derives from the practice of burning the rancher's mark on the hides of cattle. It cannot be erased and identities a distinct relationship between the bovine and the rancher: ownership.

Brand Measurement

Researchers and marketers often think of brand measurement as one focus and customer experience measurement (aka customer satisfaction measurement) as a separate focus.

Brand Interceptors

I think the question is equally valid with customers and prospects. They say they intend to consider your brand or perhaps even buy it the next time they are in the market. But some don't. Perhaps many don't. What's going on?

The Importance of a Good Headshot

Time to step up your game and get a real headshot

We are ALL up in your face on this one! No pun intended! You are a professional, you want us to trust you, we want to know you are committed to being professional - GET A REAL HEAD SHOT!