Lead Generation : Sales Lead Management Association

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Lead Generation

From the section: Lead Gen

September, 18, 2015 |

The SLMA has 8000 world-wide members; 3456 more on SLMA LinkedIn, a closed membership group. We are the only community dedicated to the subject of sales lead management. Our membership is broken down into the following titles:

Marketing Management, various titles: 36%
C-Level, Owners, Presidents, CEOs: 26%
Sales Titles: Management, BD, Channel Management: 21%
Managers, undefined: 9%
Consultants: 3%
Analysts: 3%
Agencies: 1%
Academics: 1%

The SLMA Web site is visited by thousands of professionals every month who have an interest in the subject of sales lead management.

Membership is 88% domestic U.S. and 12% international from 47 countries

The top five countries by membership are:

United States
Canada
India
UK
France

We have achieved significant search engine visibility with our site and blog; giving advertisers enhanced link popularity and increased traffic for their own sites.

SLMA Sponsorship:

Premium High-Visibility Lead Generation package $2500 Annually.

Display ads appear in the right hand columns of most pages, including the Homepage and the Members Resources page. Ads are limited to products and services relative to sales lead management and related industries. Click-thru counts are not available for individual ads. Page view and visitor statistics are available.

Ads will be placed on a first come - first served basis and according to length of term. Companies may have only one ad on a given page at any one time. Animated ads are allowed as long as they are not deemed too distracting from the rest of the page. We reserve the right to reject any ad for any reason.

Includes Hi-Visibility Sponsorship (below): Home Page, A full optimized page; an RSS feed from your website; a Sponsor Badge; Social Media posts of your RSS; Enhanced Membership in the SLMA interview on the SLMA Radio program; 10% discount on the other services; a press release from SLMA that you are now a sponsor; a banner ad rotating on 21 pages up to 10 articles placed; press releases from sponsors will be posted within 24 hours (usually the same day).

Ad size is limited to 200 x 200 pixels, JPG, GIF or PNG, max file size 50K.

High-Visibility Lead Generation package for $945 annually.

The SLMA's Hi-Visibility Lead Generation Program is designed to help you reach the organization's 8200+ members, plus the sales lead management community. This program creates views and clicks to your site. SLMA's websites have 85,000-100,000 visitors in any trailing 12-month period. This 12-month program (including monthly reports), has an annual fee of $945, which includes:

Banner Advertisement – Rotating on 25 pages of the site; contributes to views and unique clicks to your site. Tractable and reported monthly. These displays ads also rotate on the popular Sales Lead Management Today blog.
Buyers Guide Inclusion. Your company will be listed in a separate section of the website entitled Buyers Guide. This section gathers like companies in a list such as: CRM, Consulting, Demand Gen, Marketing Svc, Marketing Automation, Telemarketing/Telesales, Trade Show Services and software. Tractable and reported monthly
Six Weeks of Commercials on SLMA Radio A 30 second commercial on the SLMA Radio program, plus other programs we produce, heard by thousands. Downloads numbers are tractable.
Your Full Corporate Page (Optimized) A full page about your company and products, with links and phone #s on the SLMA site. RSS feeds from Blog and News appear on the page. When they click to your site we tract the traffic. Reported monthly.
Your Corporate Directory Listing & Events Calendar – Your company listing in the Corporate Directory and the Events Calendar
SLMA/CRM Radio Interview - Product/Process Interview A 25-minute live interview on the long running SLMA Radio Program (5+ years and 345 executive interviews). Posted to the SLMA Radio site. YOu get the link and embed code for placement on your site, electronic files and transcript for pull quotes, etc. 250 to 1,000+ listeners.
Social Media from the SLMA Engine – Each day we “push” RSS feed updates from you into Twitter.
Social Media UTM (Urgent Tracking Model) campaigns: Once each quarter we create a campaign using a UTM code and artwork that drives people to your [age on the SLMA Site. This is highly tractable. In addition the UTM code is used on your articles, radio programs and blog entries on the site. All tractable. This is a substantial beneffit.
Content Support: New White Paper/research? Send it to us for a white paper or research review on our award winning blog.
News about your company: We will post it the same day we receive it.
Sponsor Badge: U are given a sponsor badge for use on your site.
Your Logo/link on the SLMA Home Page.

Fill out our Sponsorship Interest form so we can visit with you to see which options fit best with your goals.

RADIO/
Podcasts

Funnel Radio Channel

VIDEO PODCASTING, STREAMED RADIO OPPORTUNITIES

SLMA Radio Commercials

Yearly commitment only: $2600

A 10% discount applies if you are a current sponsor (sponsor page, advertiser, etc.).

SLMALive shows to choose from for placement.

Live on Thursdays at 10:30 AM - 12 PM Pacific Time, US UTC/GMT -8 hours.
Syndicated, available through iTunes, SLMA website, and guests' websites.

SLMA Radio offers a 30-45 second commercial spot to present your products to many thousands of listeners. Some hear it live on Thursday, while others listen via iTunes, to recorded programs on SLMA Radio site, subscribe through PodBean, or from our syndicated presence on other notable websites. And most of the guests post their own interviews on their sites. When you have a commercial on SLMA Radio, your reach is spread across the internet. Every time a program is accessed, we record it. SLMA can track the individual syndicated sources' listenership, not just gross listenership.

The value to the advertiser is the "narrow cast" advantage of going to an audience of listeners who are interested in lead generation and lead management. The commercial, once recorded, stays with the program.

SLMA Radio Commercial Cost: $50 per show. A three-month commitment (12 shows) earns a 5% discount. Current display advertisers can earn an added 5% discount.

Funnel Radio Channel

Host your own weekly or bi-weekly radio program

Monthly shows are $1995 for four shows per month, $1,100 for two shows per month.

Demonstrate your expertise by hosting your own radio program. This can be weekly or bi-weekly, live or recorded. SLMA Live provides the channel, virtual studio, social push, storage site, radio players and transcripts. Get thousands of listeners per month.

Format MP3. If you don't have resources available to you to record this, we can do it for you at a rate of $999. If you provide the script, we provide a music intro, professional voice, etc.

Fill out our Sponsorship Interest form so we can visit with you to see which options fit best with your goals.

Special Opportunity

Annual Campaigns:
40 Most Inspiring Leaders in Sales Lead Management
and 20 Women to Watch in Sales Lead Management

This campaign was hit so hard last year - it obliterated all old records of top days for page views! Don't miss this one. It's once a year and we reach out regularly to encourage people to nominate, vote, and to view the results. More new members and traffic were generated from this event than any other single campaign.

Flat rate $2,500 annually - this covers BOTH campaigns - BOTH!

This opportunity includes a banner ad/link in the blog posts that go out during this period on this topic, banner on press release, nomination form, vote form, vote results and release for results, as well as interviews pages that run throughout the year. You will also get a profile page that will remain actively linked from this year's campaign pages from your logo. We only have room for four companies for these influential annual events.

Tracked for appearances and click through.

Learn how you can reach your customers and audience through humor