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Sales Lead Management Association Honors ZoomInfo's Head Of Lead Generation
Anna Fisher named one of 20 Women to Watch in Sales Lead Management. APRIL 08, 2021 -- WALTHAM, Mass., April 8, 2015 /PRNewswire-iReach/ -- The Sales Lead Management Association (SLMA) named Anna Fisher, Head of Lead Generation at ZoomInfo, as one of the 20 Women to Watch in Sales Lead Management. "I'm extremely honored to be recognized for this award," Fisher stated. "I've had the opportunity to useZoomInfo's own products to significantly improve our demand generation. Using one of our newer products, FormComplete, we've been able to shorten our lead forms while still gathering information we aren't asking for, such as contact, company, demographic, and firmographic information." Under Fisher's direction, the number of marketing generated leads increased by 67% of closed new business. Additionally, the number of leads grew an astonishing 775%, which helped maintain a 76% year-over-year growth for the company. Furthermore, there was an increase in the value of business closed by 268%. "Anna's contributions have significantly impacted ZoomInfo's revenue growth and bottom line," said Yonatan Stern, ZoomInfo's Founder, CEO, and Chief Scientist. "The team used ZoomInfo's own line of products to drastically increase the company's revenue and growth, setting a great example for customers." Susan Campanale, SLMA's vice president, said, "We take great pleasure in recognizing the leadership of those nominated. The winners were chosen by a panel of judges. The 20 Women to Watch in Sales Lead Management, and their photos, appear on the SLMA site." Launched in 2007, the SLMA serves the Sales Lead Management community. The 20 Women to Watch in Sales Lead Management were judged on their contributions to a combination of sales lead management, marketing and sales activities. Other qualifications, such as board positions, authorships and relevant presentations, were taken into account. About ZoomInfo ZoomInfo is a B2B database software company that delivers business data to supercharge marketing campaigns and sales outreach. ZoomInfo helps their customers identify their buyer personas, reach decision makers faster, and enhance and grow their databases. For more information visit www.zoominfo.com or call 866-904-9666. Media Contact: Lauren Barber, ZoomInfo, 781-693-7500, [email protected] News distributed by PR Newswire iReach: https://ireach.prnewswire.com SOURCE ZoomInfo Copyright 2014 PR Newswire. All Rights Reserved
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