Telemarketing/Telesales: Sales Lead Management Association

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The online lead generation industry, sales industry, and call centers are affected by TCPA requirements in ways that require both time and resource allocation. Marketers in all industries must implement appropriate protections to ensure they do not assume liability for themselves or their clients.

Outsourcing Telemarketing isn't Child's Play

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An argument for outsourcing telemarketing.

Big productivity gains is one reason!

McDade Steps Up Again!

Sales Scripts Need The Three T’s To Bring Them to Life!

Top 5 ways to leverage teleprospecting for high quality enterprise leads

Dynamic Inside Sales Scripting: Be Prepared to go with the Flow

While it’s clear that successful and productive sales calls are the goal of all inside sales teams, believe it or not, many do not have a dynamic script to handle different call scenarios.

When Your Web Visitors Call: Using Dynamic Telephone Number Insertion to Bridge the Website Analytics Gap

In previous articles about search engine marketing and website analytics, I have written about the importance of tracking leads from a website all the way through the buying cycle in order to determine which of your online campaigns are performing at optimal levels and which could use some tweaking.

I.T. Marketing Flops With This I.T. Honcho

A Sales Lead Resolution for the New Year: NO MORE COLD CALLS OR RANDOM CALLS

Call Them All—You Never Know Who Will Say YES!

5 Elements of a Perfect Telephone Script

President
Customersatisfaction.com, Clientrelations.com

I launched a very successful training and consulting business a number of years ago.

Focusing on college sponsorships at first, I thought through very carefully what it would take to devise a sales script that: (1) Stodgy university personnel would be persuaded by; (2) That would operate stealthily; and of course, (3) One that would produce wonderful results: lots of college bookings of my seminars.

How to Make a Phone Script Sound REAL

If you ask most tele-reps why they don't like scripts, they'll respond that they don't want to sound canned, believing that one naturally follows from the other.

Not true.

Turning the Voice Mail Lemons into Lemonade

"Hello, Ruth, this is Susan Doe from Acme Widgets calling. I’d really like to speak with you. Would you please call me back? You can reach me at xxxx."

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Multi-Media, Multi-Touch Education Market Case Study

Telephone: the most valuable tool for B2B marketers!

Multi-Media, Multi-Touch Direct Marketing Case Studies

Small Changes to Trade Show Follow Up Leads to Big Success

The recent Exhibitor magazine article"The Myths of Lead Management" confirms what most everyone knows – 98% of exhibitors collect trade show leads. And while 70% have a follow-up plan in place, almost as many are less than enthusiastic with their results.