Paula Chiocchi,
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Guide to Social Media Marketing
Active Conversion
Basics plus six tips to get started.
Authored by ActiveConversion
The spectacular growth of social networking sites like Facebook, LinkedIn and Twitter have taken B2B marketing by storm. B2B marketers recognized that they have access to hundreds of millions of people who have registered for and are using social networking sites...more
Guide to B2B Blogging
Active Conversion
Seven pages of basics - worth reading!
Authored by ActiveConversion
B2B Marketers have increasingly turned to the online phenomenon of blogging to extend their marketing efforts. A contraction of the words “web” and “log”, blogging is a form of social media that enables B2B companies to connect personally, fre- quently and cost effectively with their customers and potential customers....more
Paula Chiocchi
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Paula Chiocchi
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Nancy Arter, Outward Media
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Scott Buresh, founder and CEO of Medium Blue
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Susan Finch
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