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Trade Shows
Don't Be "That Guy" At Trade Shows
Mike Thimmesch
Mike's perception is a continuing wakeup call for people who work trade shows. Salespeople are often a minority of people working a trade show booth. Its product management, customer service, and executives.
He's "that guy," and he's doing trade shows all wrong.
You've seen him as you walk down the trade show aisle. You point him out to your colleagues, trying to not let him see you as you do. You let out a nervous laugh as you pass his trade show display -- what if he tries to talk to you?
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Guide To Increasing Trade Show ROI
Active ConversionPromises to increase qualified leads by 2X!
Download PDF Here
Seven Pages
Authored by: ActiveConversion
If just one out of every five ignored [trade show] leads can be nurtured until they are ready to buy, the effect is the same as doubling the number of qualified leads overall.
Millennial Exhibit Staff: Tips for Working with a Different Generation
Matt Hill-The Hill Groupmore
100 Trade Show Lead Generation Ideas
Mike Thimmesch
Which of these 100 ideas will you choose?
For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows. Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat customers, and generate sales revenue. So to help stoke the lead generation fires, here are 100 ideas to get you more leads at your upcoming trade shows, divvied up among 5 main areas:
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To Be A Better Exhibitor, Be A Better Marketer
Mike Thimmesch
It's understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your booth from point A to point B (and to point C, D, E, and so on).
But those required logistics can sometimes crowd out the even more important marketing aspect of trade shows.
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Trade Show Lead Gathering Systems and Lead Form Design
Matt Hill-The Hill GroupDownload PDF Here
Get the Most Out of Your Trade Show Investment
Mark Friedman, The Velos GroupDownload PDF Here
Developing Trade Show Objectives
Matt Hill-The Hill GroupDownload PDF Here
Are You Ready For Your Next Trade Show?
Mark Friedman, The Velos GroupTrade Shows are still one of the keys to successful business. The cost of closing any lead drops 62 percent if the lead was generated by a Trade Show rather than in the field. And yet, Trade Show industry statistics indicate that 70 percent of the leads generated at a show are never followed up.
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Creating Elevator Questions, Creating Qualifying Questions and Creating Opening Questions
Matt Hill-The Hill Group
Download PDF Here
Are QR Codes Worth Putting On Your Trade Show Displays?
Mike ThimmeschThere's a growing interest in QR codes for trade show display graphics lately. While already very popular in Asia, QR codes are just starting to take off in North America. If you've been considering them, this article is for you.
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Trade Show Sales Lead Management
Jim LaBelle"80% of leads gathered at a show are not followed up."
-Center for Exhibition Industry Research (ceir.org)
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What's missing? Tradeshow follow-up
Jay HidalgoA few years ago, we attended a tradeshow for event and tradeshow planners. The exhibitors consisted of companies that sell to the "tradeshow" industry: exhibit houses, promotional gift providers, lead capture providers, travel and lodging consultants, etc. If you were an event planner, you could get just about everything you needed at this show. Everything that is, except for one very important item: Post Show Lead Follow-up.
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Associations Turn to Contractors for Latest Lead Retrieval Technology
Chris Williams, CompuSystems, Inc.Most association executives don’t have the time or in-house expertise to develop, let alone keep up with, the latest in technologies that might benefit their organization. This fact of life is especially true when it comes to putting on the annual meeting or trade show.
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Cashing in on Conferences: Lead follow up is the key
Murray H. "Mac" McIntoshYou invested a lot of time, energy and resources participating in your industry conference. And that’s not counting your sore feet, the lack of sleep and the time away from your family.
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