The Sales Lead Management Association (SLMA) is an 8,200-member world-wide organization that has the mission of helping individuals and companies become more successful in the critical business process of managing sales leads which is the business of managing revenue growth. As the voice of sales lead management, the SLMA believes that sales lead management is revenue management.
The SLMA has gathered together a membership community of like-minded people and companies that share this belief. We do this through articles, blog entries, SLMA Radio (319 episodes and interviews with 345 CEO’s), recognition programs and news dissemination.
We believe, and research confirms, that those who successfully manage sales leads sell more at less expense than those who do not embrace the management and tools needed to respond to prospects who want to buy.
About the SLMA
Membership
Member to Member Discounts
Directories
Article Library
SLMA News
Lead Generation/Sponsorship
Ask the Experts
Events
SLMA Live Internet Radio & Podcast Channel
Recognition Programs
Does the SLMA have a LinkedIn Group?
Yes, the SLMA has a closed LinkedIn Group with a membership of 3,598 (Jan 1, 2022).
Is the SLMA a North American association or worldwide?
The SLMA is a worldwide organization with 13% of its members from 87 countries.
How long has the SLMA existed?
The SLMA was founded on October 1, 2007.
Who owns the SLMA?
The Sales Lead Management Association is owned by the Funnel Media Group LLC which is privately held.
Is the SLMA a nonprofit organization?
No.
What is the membership of the SLMA?
On Jan 1, 2016 the membership was listed as 8,200.
Who is on the advisory board for the SLMA?
Go here to see the list.
Is the SLMA B2B or B2C oriented?
The SLMA addresses the needs of both the B2B and B2C communities that are concerned with sales lead management best practices.
May I apply to be on the SLMA Advisory Board?
Appointment is generally by invitation, but give it a go.
What is the membership breakdown by title?
The SLMA has 8200 world-wide members; 3598 more on SLMA LinkedIn, a closed membership group. We are the only community dedicated to the subject of sales lead management. Our membership is broken down into the following titles:
Marketing Management, various titles: 36%
- C-Level, Owners, Presidents, CEOs 26%
- Sales Titles: Management, BD, Channel Management: 21%
- Managers, undefined: 9%
- Consultants: 3%
- Analysts: 3%
- Agencies: 1%
- Academics: 1%
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How may I join the SLMA?
Go here to sign up for free membership in the SLMA.
Is there a cost for being a member of the SLMA?
No, membership is free.
Is membership information public?
Yes, if you chose it to be. No, if you chose it not to be.
What is an enhanced corporate membership?
Having an Enhanced Corporate Membership is valuable. Rather than requiring each member of your company to pay for an enhanced listing and membership, you can simply purchase it for them at the low cost of $99 per year for your entire company (up to 50 members). Any member we have or that you send us that uses an email address for your site domain will be added to the enhanced membership group and will be able to add themselves to multiple categories for our directory listings. They will each have their own login and as long as their email matches your company domain/sponsor domain, they will be included and receive all benefits for our enhanced members, including the ability to add events to our public calendar - one time and recurring, be considered as a guest on SLMA Radio, and be able to submit books for review and more!
What are the benefits of membership in the SLMA?
- You can be visible in the Members' Directory. It's your choice to be visible or invisible. You can join and be visible to others or just to the SLMA as a member.
- Submit your company to be listed in the Corporate Directory. Great visibility for your company.
- Member-to-Member Discounts offer a discount for your products and services.
- Be published. As a member you may submit three articles for publication on the SLMA site (ten if you are a sponsor).
- SLMA Radio - You may be a guest on SLMA Radio. We have interviewed 345 executives on 278 shows. Listen to unscripted interviews with industry executives.
- SLMA Live - Host your own internet radio program with podcast replays.
- Recognition Program - You can be nominated and possibly elected as a 'Top 50 Influencer in Sales Lead Management' (October 1, 2021).
- Recognition Program for Women - Women in sales lead management are nominated to be chosen as one of the 20 Women to Watch in Sales Lead Management. The final list is determined by a panel of judges. Every nomination is visible! Applications will open on January 4, 2016.
- Apply to be an Expert - Are you an expert for a sales or marketing discipline? Apply to be listed as an expert.
- Submit an Event - Our members' Event Calendar is a nice way to get some extra industry visibility.
- SLMA publishes your news - Send us your press release for publication on the SLMA site. It will have homepage visibility for several weeks, and is then stored as news.
- Use the ROI and Leads Required Calculators - Don't know how to project the results of a campaign? Use the calculators.
- Book Reviews - Have your book reviewed. Reviews can appear on the site and also be mentioned on the SLMA Radio program.
- Apply to be a guest blogger on theSales Lead Management Today Blog.
- Generate Leads from SLMA members and visitors: become a Hi-Visibility Sponsor. You can enjoy rotating ads on 15 site pages, a full page on the site with RSS feed from your blog; lots of extras. We provide monthly reports for views and unique clicks to your site.
- Generate Leads from SLMA members and visitors: become a Major Sponsor. Display ad on the homepage of the SLMA Site, Hi-Visibility benefits and monthly reports.
- Generate leads from SLMA members and visitors on all five SLMA sites by being one of only three top-of-the-page Prime Sponsors. Huge visibility and links as befits a Prime Sponsor. Hi-Visibility sponsorship and all the benefits of Major Sponsor.
- Join the Sales Lead Management LinkedIn Group.Get into the discussion of lead management and lead generation.
- Look at the photos on SLMA's Pinterest activity. See who is there that you know.
- Follow us on Twitter (which is where we ALSO share sponsor tweets).
- Laugh at Sales Lead Management Cartoons.
- Salary Reviews - Learn what Chief Marketing Officers, Chief Sales Officers, and Chief Marketing Technologists are worth.
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Is there a discount plan for members?
The SLMA provides a member-to-member discount plan which is offered and managed by members.
Must I be a member to use the member-to-member discount program?
Yes.
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Is there a membership directory?
Yes, go here to view those members who allow access to their profile information.
Is there a company directory?
Yes, go here to view the corporate membership directory.
How may I post my company in the company directory?
Go here to post your company in the company directory.
Is there a cost for being listed in the company directory on the SLMA?
No. Someone in the company, however, must register as a member of the SLMA and then the company can be registered and appear on the site under a single category.
How may I list an event in the Sales Lead Management Calendar?
Go here to list your event in the SLM Calendar. You must be a member of the SLMA to enter your event in the calendar.
Is there a cost for listing a company in the SLM Calendar?
No, but you must be a member.
What is the Buyer's Guide?
The Buyers Guide is a resource to help you compare services for sectors we currently follow and for those companies that have supplied information as sponsor. If you would like your company listed here
email Jim Obermayer. Sponsors are automatically included into the Buyers Guide. Non-sponsors may apply (and pay a small fee required).
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Is the SLMA Library read by visitors?
As of June 1, 2016, there have been over 1,033,000 articles read.
Will the SLMA publish my article?
Yes, if you are a member. You may submit up to three articles at no cost; after the third article, the cost is $150 per article, which is permanently posted on the SLMA site. (Sponsors may submit up to ten articles).
Is there a cost for asking the SLMA to post articles on its site?
- Any member may submit three articles for publication on the SLMA site at no cost.
- Sponsors (display or commercial advertisers) may submit ten articles for placement on the SLMA site at no cost.
How long should the articles be?
Short articles are typically 500 words. To explore an idea you should consider 1,000 to 2,500 words. There is no upper limit for the word count. Ideally, include an image that is 640 x 480 or so in dimensions that you have the rights to use. If you submit images or charts, we will ask you to confirm you have the right to use them. Please do not submit PDF files, as it is a bear to extract the information.
May I include artwork in a blog entry or article?
Yes, and by submitting your article with artwork you imply that you have authority to submit the artwork because you have purchased it or created it, and you grant the SLMA LLC the right to publish it as part of your work. If one complaint is lodged protesting that you do not own the artwork, the article will be deleted and the complaining party will be directed to the author. Also, please do not simply submit an article that you have already have published. Da'Google will know. Rework the title, take the opportunity to revise, update the content.
May I include my contact information in the article (website, phone number and or email)?
Yes, it is expected. But if you have more than three links in the body of the article, we will only allow the first three and the rest will be eliminated.
How are articles organized and found on the SLMA?
Articles may be submitted under one of 34 categories (could be more).
What are the categories in the article library?
Accountability
Alignment
Branding
Branding & Social Media
Branding Agencies
Business Intelligence
Case Studies
Check Lists & Job Descriptions
Common Mistakes
CRM
E-Books Marketing
E-Books Sales
E-Marketing
Fulfillment/Fulfillment Operations
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
Leadership and Motivation
Marketing Operations
Presentation Skills
Research
ROI Reporting
Sales 2.0
Sales Channel
Sales Management
SEO
Social Media/Networking
Telemarketing/Telesales
Trade Shows
Video: Lead Gen and Lead Mgmt
White Papers
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May I submit news releases to SLMA?
Yes, we encourage news submissions. Send your news here.
How soon will my news be published?
News submissions are generally published the same day they are submitted, if they arrive before 2 p.m. Pacific Standard Time.
Are sponsors' news items treated differently than news from non-sponsors?
Yes. Sponsors' news items are published on the day they request or as soon as we have the release in hand.
How may I view the latest SLMA specific news?
Go here to view the latest news releases from the SLMA.
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Lead Generation/Sponsorship
How may I generate leads from the SLMA members and visitors?
You may choose between Prime, Quarterly, Major, and Hi-Visibility sponsorship levels, as well as SLMA Radio commercials, etc. Go here.
How will I know how well my display and commercial advertising is doing on the SLMA sites?
Advertisers and sponsors will receive monthly reports that show the number of viewers and the "unique clicks" to the sponsor's site. The sponsor is encouraged to provide a unique address for a landing page.
How do you avoid allowing bots to influence the count of views and clicks to SLMA advertiser's sites?
The SLMA makes every reasonable effort to deny bots from influencing its counts of views and clicks to advertisers' sites. We have chosen, therefore, to count only unique clicks to a sponsor site. Views may contain bot numbers. We retain all raw numbers, but only report on the total views with bots and total unique clicks to the advertiser's site. Advertisers are encouraged to provide unique landing page addresses to further enhance counting the SLMA's contributions to their site.
May I place commercials on the SLMA Channel programs?
Yes, go here to learn more.
May I advertise on more than one SLMA Channel program?
Yes.
Do you offer discounts for longer-term commercial commitments and display advertising placement?
Yes.
Do I have to sign a contract for commercial and display advertising?
Yes. The contract is an insertion order that is normally signed.
Do you accept advertising on your Sales Lead Management Today Blog?
Yes, go here to learn more about commercial opportunities on the award-winning SLMA Blog.
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How can I become an expert listed in your 'Ask the Expert' section of the SLMA site?
People who consider themselves to be experts in the field of sales lead management, marketing management, lead generation, sales and sales management may apply here to be a recognized expert by the SLMA.
What is the SLMA recommended "Badge?"
The SLMA bestows a recommended Badge on articles and radio programs that it considers to be a "must-read or must-listen-to program." The author or the guest is not told beforehand that their work has earned this distinction.
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When is Sales Lead Management Week?
2015: October 12-16.
2016: October 10-14.
2017: October 9-13.
When is the election for the "40 Builders of Wealth in Sales Lead Management?" (formerly the 50 Most Influential)
The election occurs each year between October 1 and December 5. The nominations are accepted from members in the month of October. Voting occurs in the month of November and winners are announced on/about December 5.
How may I submit a candidate for the annual election for the "50 most Influential People in Sales Lead Management?"
Each year on October 1st the SLMA will issue a press release and an announcement to the membership requesting nominations.
When is the "20 Women to Watch in Sales Lead Management" recognition program?
The 20 Women to Watch in Sales Lead Management starts the first week of January each year, with winners announced during the first week of April.
Does the SLMA Today Blog accept guest authors?
Yes. Please send your suggested blog entries to [email protected]
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Is the SLMA Radio Program a podcast?
The SLMA Radio Program, produced since July of 2011, is a live internet radio program for at-work listeners. The recorded shows are offered as podcasts after the live show.
How long is the SLMA Radio Program?
SLMA Radio is a 30-minute program broadcast at 10:30 a.m. each Thursday, approximately 50 weeks a year depending on holidays.
Is the SLMA Radio Program syndicated?
Yes. The SLMA Radio program is syndicated on websites that have downloaded the code to place the entire program library on their site. If you want to carry the program line-up, go here to download the code. The benefits of carrying the programs on your site are:
- Listeners can listen while viewing other portions of your site.
- You are offering valuable content for your visitors.
If I am a guest on SLMA Radio, will I get a copy of the program to promote?
Yes, each guest will have the links to the program. There is a small processing fee for the embed code and the transcript for each program.
Can people call in during the SLMA Radio Program?
Yes. The call-in number is: (949) 330-7762.
How can we have our own program on the SLMA Live Channel?
You can contact the Senior Producer by email.
How can I be a guest on SLMA Radio?
You can apply to be a guest on SLMA Radio by sending your suggested subject to: [email protected].
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Recognition Programs
20 Women to Watch in Sales Lead Management.
Each year the Sales Lead Management Association (SLMA), recognize outstanding women contributors to the field of sales lead management. This is a nomination program and it is judged by industry leaders. Nominations are submitted, each is read by a panel and the results are tabulated and announced.
40 Most Inspiring Leaders in Sales Lead Management
The Sales Lead Management Association announced that the results are tabulated in the election of the ‘Most Inspirational Leaders in Sales Lead Management.’ Eighty-seven industry leaders were nominated in four categories. Ten leaders (in one case of a tie, eleven leaders) who received the most votes from SLMA members are winners in their respective category.
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About the SLMA
Membership
Member to Member Discounts
Directories
Article Library
SLMA News
Lead Generation/Sponsorship
Ask the Experts
Events
SLMA Live Internet Radio & Podcast Channel
Recognition Programs