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ROI Reporting
When Will the Agencies Step Up?
James ObermayerRegardless of the type of agency (branding, content, leadgen, telemarketing, direct, PR, or on-line) most, but not all, are universally afraid of proving the return on the client's money put at risk. Granted some are kept at arms length and regardless of their efforts to talk about actual results, the client demurs, hedges, hesitates, backs away, avoids, passes up, circumvents, evades, steers clear of, shuns and just plain hides from any discussion about ROI.
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What is the value of a lead?
Jeffrey FeuerEvery firm needs customers, and every customer begins as a lead. So leads are fundamental to business success. But too many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
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Six Ways to Prove the ROI for Sales Inquiries
James Obermayer, Sales Leakage Consulting
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Success is in the Numbers: Base your campaign decisions on marketing and math fundamentals
Russell Kern
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Show me the Money- Maximizing Trade Show ROI
Susan Friedmann-CSP, The Trade Show CoachDownload PDF Here
Measuring B2B lead Generation Campaigns
John Coe, President of Sales and Marketing InstituteDownload PDF Here
Lead Management ROI
Dick Lee, Commissioned by PerformarkDownload PDF Here
Comprehensive Follow-Up Planning is Essential
Susan Friedmann-CSP, The Trade Show CoachDownload PDF Here
5 Proven Ways to Increase e-Commerce Response
Ruth P. StevensTechniques for stimulating purchase continue to emerge. Here are 5 ideas for how to make your e-commerce business more responsive.
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5 Key Event Metrics, and How To Apply Them
Ruth P. Stevensmore
Yes, You Can Convert Marketing Dollars Into Greater Sales and Profits
Barry Liebermanmore
Prove that your marketing-driven B2B lead generation is paying off
Mac McIntoshBudgets are being cut in every department and now your boss wants to see evidence that the money and resources the company's investing to generate leads are really paying off. You start to sweat. Relax. It is surprisingly easy to prove that your marketing-driven lead generation program is contributing to your company's bottom line, and that sales would suffer without it. Here's how.
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Eight Tips to Improve Marketing's ROI
Shawn Naggiarmore
Practical Ways Sales Can Improve Lead Conversion
Mari Anne VanellaWhat's the Problem? Sales enablement platforms, Marketing automation, and access to enormous amounts of data on the internet have generated greater depth of sales intelligence. This has led to an increase in both the quality and number of leads identified for sales reps. In addition, online events, email campaigns, tradeshows, white papers, and many other methods bring in large volumes of prospects. It is therefore critical that success criteria and metrics be maintained so as to determine areas of focus.
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Get Some Sleep, You Can Prove ROI in the Morning
Bill Nussey, CEO, Silverpopmore
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