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Are You Ready For Your Next Trade Show?
Trade Shows are still one of the keys to successful business. The cost of closing any lead drops 62 percent if the lead was generated by a Trade Show rather than in the field. And yet, Trade Show industry statistics indicate that 70 percent of the leads generated at a show are never followed up. $81 billion is being spent each year on more than 10,000 shows in the U.S. alone, and the total will reach $100 billion before this century ends. In fact, Trade Shows rank 22nd in contributing to our Nation's Gross National Product. Replay from a recent SLMA Radio show on this same topic: There are 50 different shows occurring in the U.S. today and a full 50,000 people will staff all of those Trade Show booths. That's 100,000 tired feet - - and that's not counting the people who attend. Even though the Trade Show industry is booming, the cost to any company of participating in Trade Shows grows every year. Below is a list of the primary benefits of exhibiting and participating in Trade Shows: These days 75 percent of people who attend Trade Shows know exactly what they want to see, who they want to see, and how much time they have for the exhibits. If your booth is a good draw, people will stop and talk to you. They may even seek you out if you pre- publish a press release defining what you offer and provide your booth number. A great exhibit doesn't just draw crowds. It generates leads and is the catalyst for the entire selling process. It's the showplace or medium for your message, your image, your brand. You know your industry, your business, and your market, but designing your booth is often foreign to companies. That is why it's important to work with the professionals - like Skyline - who have broad experience in designing exhibits and graphics that deliver your unique image and powerful marketing message at a Trade Show. If Trade Shows are part of your marketing arsenal, keep in mind that none of these tactics mean anything to your bottom line unless you USE THE LEADS properly. Remember, 70 percent of all leads generated at a Trade Show are NOT followed up on by the sales team. Don't make that mistake. Real Trade Show Statistics:
Success during a Trade Show isn't rocket science.
It takes vision, planning, and strategic integration What Trade Shows Contribute to Your Company:
Trade Show Planning: Pre-Show, During Show and Post-Show
Who Attends Trade Shows Anyway?
Market Your Booth Prior to the Show
Your Exhibit Makes a Statement
Make Trade Shows Part of Your Arsenal You Maximize Your Leads
