Dark Web Spotlight: Business and Individual Identity: Sunday Musings

 This is a podcast replay from the December 1st live program P.I.C.N.I.C. (Problem in Chair, Not in Computer) created by Ipswitch.

In this week's PICNIC episode, P.I.C.N.I.C. host Kevin Conklin welcomes Kevin Lancaster, CEO, ID Agent. Kevin has served as Chief Executive Officer of ID Agent since its founding in 2015.

In today’s episode, we spend a bit of time studying and answering a few points:

• What is the dark web and why should I care?
• Why do personal identity breaches matter to businesses? (i.e. Is a company is at risk when its employees suffer personal identity theft? YES!)
• What part does dark web monitoring play in a business continuity plan?
• Cyber Monday starts the seasonal spike for digital identity theft. What are the top 3 things businesses should be doing to protect themselves?
• What’s the Dark Web really, and why should businesses worry about it? 

Sunday Musings: Bodhidharma: All know the way; few actually walk it.

This blog entry is one of our most read and visited.  

Bodhidharma was a Buddhist monk who lived during the 5th/6th century CE.  ⁽¹⁾  His famous words echo today for marketing. 

After the bruising, battering, beating marketers and their companies have taken for the last three years, and with all the seminars, webinars, books, articles and blog posts on how to measure marketing ROI, everyone knows the way to prove the ROI for lead generation programs, right?  So if this is true, and everyone knows the way, why do so few take the walk?    

I think there is a dose of fear or anxiety over reporting results that might be mixed, and fright that if each lead generation program doesn’t do well, the whole department will be held dreadfully accountable.

(Bodhidharma, woodblock print by Yoshitoshi, 1887.)

Get over it.  

Sunday Musings - How to Move from Marketing to the C-Suite - Liz Pearce & Matt Heinz

  Listen while you work

 Join Matt and his guest, Liz Pearce as they discuss marketing mobility.

Sunday Musings - Gillett and Gotts on Making Your Events More Valuable

Why it's important: 

Forget excuses that the traffic was great and the event (booth) was crowded, did it ultimately produce, or are you pleased to bury the results. 

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If improving event results, not just attendance or traffic, but sales results is your goal, listen while you work to Ian Gotts and Peter Gillett.  Think about your last event and seriously consider if it lived up to your expectations.