SLMA Radio Transcripts : The SLMA - Managing leads to maximize sales

Today we are talking about prioritizing sales management for success. Hiont: Sales Manager's in the office instead of the customers office leads to failure.

Why C-Level Management Resists Revenue Marketing; Revenue Marketing Update

This is an important transcript of an interview with Debbie Qaqist, author of 'Rise of the Revenue Marketer."

Book Review with Carlos Hidalgo Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer.

Dirty Secrets of the Sales Training Industry

There are secrets to every profession, but not everyone is willing to share them. Not Patricia Fripp, known as just "Fripp" to her thousands of followers. In this transcript of her radio/podcast interview on SLMA Radio Fripp teaches and pushes and in the process reveals secrets of her industry. Vintage Fripp.

Dirty Little Secrets of the Sales Training Industry

Marketing Myths and ROI

Marketing Automation: Quick Wins in 30 Days - Justin Gray LeadMD

Justin Gray has been involved; he’s a strong voice for demand generation, value-based marketing and conversational best practices. He’s a recognized speaker, he’s published over 250 articles in industry publications and meanwhile his marketing blog, The Marketing Evangelist is one of the top marketing blogs.