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The SLMA - Managing leads to maximize sales
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SLMA LIVE Audience Reaches 100,000 Listeners

James Obermayer | Lead Mgmt News > From the section: SLMA Press
September, 2015 |

September 16, 2021 -- Bellevue, WA -- SLMA Live, an internet radio channel produced by the Sales Lead Management Association (SLMA), reported reaching an audience of 100,000 replays.  SLMA LIVE producer and founder of the SLMA, Jim Obermayer, said “The listenership total is from the three programs we broadcast each Thursday: Leadspace Radio, MSPradio and SLMA Radio. Each has a 30-minute program with host and guests, and each has its own website for listener replays. 

Susan Finch, SLMA Radio co-host, said “The originally-aired programs are available for replay (podcasts) as well through subscriptions on iTunes and Stitcher Radio and on the SLMA site. This increases the distribution and listenership to hundreds of sites.  Guests post programs on their sites and they love that!  They also embed them in blog posts and send the links to customers and prospects. And, the guests appreciate that replays are available for their shows for a long period.”

SLMA Live currently produces three programs:

  • LeadSpace Radio by LeadSpace
  • MSPradio by Continuum
  • SLMA Radio by the Sales Lead Management Association

LeadSpace Radio host, Damon Waldron, said “LeadSpace is here to help marketing and sales professionals succeed, whether it's from using our platform or learning from the industry experts we feature on each LeadSpace Radio show. We are huge fans of SLMA Live and the audience we can reach with them. Podcasts should be in every content marketer’s arsenal today.”

Nate Teplow, host of MSP Radio, said “Congrats to the SLMA on 100,000 listeners! It’s been a fantastic experience taking part in their radio program schedule and I thank Jim and his team for all of their expertise and assistance in helping us get our own radio show started. We’ve learned a lot from them and they always produce high quality content and advice, as evidenced by 100,000 listeners!”

SLMA Radio Guest Comments

Michael Falkson, CEO of eti Sales Support, said “SLMA Radio is a terrific resource for industry leaders to engage in in-depth, interesting, and informative conversations on a range of fascinating topics.  Certainly in the B2B Sales Lead Generation and Sales Lead Qualification industry there is no other such resource.  I’m truly glad to support the SLMA in its focus on helping sales and marketing professionals improve what they do.”

GoldMine GP and Vice President, Paul Peterson, said “This year we are excited about our SLMA sponsorship as a forum to share great best practices with prospects, customers, and partners. The internet radio adds immediacy, while a download becomes a great way for personal adoption. The interview format allows for open-ended answers, while following along with questions the listener might have asked themselves. We look forward to contributing our ideas and sharing with others as well.”

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads.  The SLMA has 8,258 worldwide members and offers a membership directory, member-to-member discounts, and a website with 280-plus articles from 60 industry authors.

The SLMALive Channel: Live Programming and Podcasts

The SLMALive Radio Channel produces marketing and sales shows for at-work listeners, and the weekly SLMA Radio program. SLMA internet radio has interviewed 345 executives on 275 programs.  Podcast replays of SLMA Radio and programs on the SLMALive Channel number in the thousands each month. For more information about SLMA Radio and commercial opportunities, call Jim Obermayer at (360) 933-1259.   

 

 

 

Related Articles
   - 10 MOST POPULAR 2015 SALES LEAD MANAGEMENT RADIO PROGRAMS
   - Continuum’s CMO Named To Sales Lead Management Association’s 40 Most Inspiring Leaders
   - SLMA Radio Audience Reaches 62,252 +
   - Sales Lead Management Association Opens Nominations for Annual “40 Most Inspiring Leaders in Sales Lead Management”
   - Continuum’s Weekly MSPradio Show Hits 20,000 Total Replays
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Other Topics:

  • Accountability
  • Alignment:
  • Branding & Social Media
  • Branding Agencies
  • Business Intelligence
  • Case Studies
  • Check Lists & Job Descriptions
  • Common Mistakes
  • CRM
  • Digital Asset Management
  • E-Books Marketing
  • E-Books Sales
  • E-Marketing
  • Fulfillment/Fulfillment Operations
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Leadership and Motivation
  • Marketing Operations
  • Presentation Skills
  • Public Relations
  • Research
  • ROI Reporting
  • Sales 2.0
  • Sales Channel
  • Sales Management
  • SEO
  • Social Media/Networking
  • Telemarketing/Telesales
  • Trade Shows
  • Video: Lead Gen and Lead Mgmt
  • White Papers
  • Customer Service

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