In a web enabled business environment customers are now better informed when entering the sales process – and that means an organisation needs to become far more sophisticated to close the deal.
The sales process is still 80% science, 20% craft – and the old fashioned disciplines of sales still apply. But there are also significant opportunities to improve the end to end sales process and enable sales reps to become far more effective.
CRM offers so much more than pipeline management - yet how many organisations are effectively exploiting the CRM to:
- Track the win/loss ratio – and identify why deals were lost? •
- Determine whether marketing is providing sales with the right leads?
- Ensure the sales process is correct – and whether all the key decision makers are included in the sales process?
- Inform product development and marketing activity? ?
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