Marketing Automation Software Market to Grow at 9% CAGR by 2019: The SLMA

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Marketing Automation Software Market to Grow at 9% CAGR by 2019

From the section: Lead Mgmt News

June, 2015 |

RnRMarketResearch.com adds Global Marketing Automation Software Market 2015-2019 industry research report in its store. Adobe Systems, IBM, Oracle, Salesforce, SAP and SAS Institute are the key vendors profiled in the marketing automation software market report.

DALLAS, May 29, 2015 /PRNewswire-iReach/ -- The report, Global Marketing Automation Software Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers market landscape and its growth prospects in the coming years. The report also includes profile of key vendors operating in this market.

The report spread across 78 pages and provides 30 Exhibits for market analysis support. Browse Global Marketing Automation Software Market 2015-2019 report at http://www.rnrmarketresearch.com/global-marketing-automation-software-market-2015-2019-market-report.html.

Marketing automation is a part of the digital marketing software, which focuses on streamlining, scheduling, segmentation, and tracking of marketing campaigns. It helps to reduce repetitive tasks associated with the process. It also provides better user experience and help customers make better purchase decisions. Marketing automation software has features such as email marketing, campaign creation and management, data collection and storage, data analysis, and reporting. Marketing automation connects various marketing channels such as social media, email, and content marketing to collect data and analyze them.

The analysts forecast the global marketing automation software market to grow at a CAGR of 9.29% over the period 2014-2019.

Marketing automation market segmentation including end users and geography:

The report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different end users, including media and entertainment, manufacturing, retail, BFSI, high-end technologies and marketing & advertising.

Additionally, analysts have segmented market projections by key geography, focusing on the APAC region, EMEA and the Americas.

The emergence of cloud-based marketing automation solutions has enabled organizational efficiency and helped to reduce the deployment costs of IT infrastructure.

Purchase a Copy of Report Global Marketing Automation Software Market 2015-2019 at http://www.rnrmarketresearch.com/contacts/purchase?rname=386662.

This report covers the present scenario and the growth prospects of the global marketing automation software market for the period 2015-2019. To calculate the market size, the report considers revenue generated from marketing automation software, solutions, tools, applications, services, support, and maintenance.

The growing popularity of marketing automation software solutions, given their ability to help businesses store, secure access and maintain digital records and data, is further increasing the adoption of cloud-based solutions .

Marketing Automation Process

Marketing automation includes the following processes to achieve successful marketing results and close leads.

Customer Database: Customer database refers to the list of prospective clients created and maintained prior to running a campaign

Run Campaign: Campaigns such as email and web-based are created and launched for the target customer group

Measure Response: Responses coming in through emails and other campaign sites are measured. It also studies website behavior and web activity of customers

Identify Potential Leads: Leads can be classified as high and low potential, with the high-quality leads being transferred to the CRM

Convert Leads to Sales: Prospective leads are converted into sales through appropriate sales techniques

Analyze Performance: The success or failure of the sales and marketing teams are analyzed based on the total leads generated and their overall conversion .

Read more: http://www.virtual-strategy.com/2015/05/29/marketing-automation-software-market-grow-9-cagr-2019#ixzz3bvUU4b1j
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Read more at http://www.virtual-strategy.com/2015/05/29/marketing-automation-software-market-grow-9-cagr-2019#axzz3bvUOQ2UH#GYuiIGrhBLyv8aEB.99

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