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Huff Post Business: Women in Business Q&A: Kristin Hambelton, Chief Marketing Officer, Evariant

From the section: Lead Mgmt News
May, 2015 |

Posted: 05/26/2015 7:59 am EDT  Author is Laura Dunn follow her on Twitter: www.twitter.com/lauraemilyd

This is a nice article about Kristin Hambelton, a several time winner in the Sales Lead Management Association 20 Women to Watch Program.

Kristin is responsible for leading marketing and inside sales at Evariant. She oversees all marketing strategy and operations including product marketing, branding, demand generation, and corporate communications. She also manages the team that is responsible for identifying, qualifying, and developing opportunities for the Evariant sales organization.

Prior to Evariant, Kristin worked for Adobe via the acquisition of Neolane, a leader in cross-channel campaign management software. Kristin was an early Neolane employee and part of the executive team that raised $27M in funding, drove significant year-over-year growth, and eventual sale of the company to Adobe for $600M.

Before Neolane, Kristin spent her career in global marketing leadership roles driving leads, building brands, creating desired market awareness, and providing competitive advantage for the high technology products and services companies that she worked for including IDC, Kronos and Digital Equipment Corporation.

Kristin has been honored for achievements including a Bronze Stevie Award for Women in Business Female Executive of the Year and Sales Lead Management Association's 20 Women to Watch in Sales Lead Management.  The article covers these areas:

  • How has your life experience made you the leader you are today?
  • How has your previous employment experience aided your tenure at Evariant?
  • What have the highlights and challenges been during your tenure at Evariant?
  • What advice can you offer to women who want a career in your industry?
  • What is the most important lesson you've learned in your career to date?
  • How do you maintain a work/life balance?
  • What do you think is the biggest issue for women in the workplace?
  • Which other female leaders do you admire and why?
  • What do you want Evariant to accomplish in the next year?·         ?

Follow Laura Dunn on Twitter: www.twitter.com/lauraemilyd

 

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  • Alignment:
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  • Case Studies
  • Check Lists & Job Descriptions
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  • E-Books Sales
  • E-Marketing
  • Fulfillment/Fulfillment Operations
  • Lead Generation
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  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Leadership and Motivation
  • Marketing Operations
  • Presentation Skills
  • Public Relations
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  • ROI Reporting
  • Sales 2.0
  • Sales Channel
  • Sales Management
  • SEO
  • Social Media/Networking
  • Telemarketing/Telesales
  • Trade Shows
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