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Judy Key Johnson
Judy brings Key Marketing Group clients an exceptional range of business experience and education. After earning a MBA in Finance, Judy spent 19 years at IBM, progressing from sales representative to an executive with international responsibility. She moved to a small startup as president; the company raised $35 Million in venture funding. After sale of the company Judy started Key Marketing Group in 2002.
President: Founder of full-service marketing company. Brings exceptional business and financial perspective to marketing clients, with a focus on increased revenue and margin. Services include brand positioning, development of long term marketing plans and budgets, web sites, collateral, advertising, logos and graphic design, video. Expert in both traditional and online media.
Search Engine Optimization: Full SEO services with proprietary tools for optimal keyword selection and achieving and maintaining high search engine ranking. Active in SEO since industry infancy in 1997.
Interim Executive Assignments (partial list):
Part-time Chief Operating Officer, video game developer/publisher: Fifteen-month assignment to position video game company for anticipated due diligence from new investors. Supporting assignment as CMO to launch video game; increased web site page views from 20,000 to more than 925,000 a month.Interim Vice President of Marketing, software company: Eleven-month assignment at $15 million, 10-year old application software company. Established marketing department, defined positions, mentored and hired employees. Personally re-named company and developed complete branding kit. Established many marketing best practices, leaving a “tool kit” at end of assignment.
Outsourced marketing department, aircraft parts distributor: Ongoing assignment to provide complete marketing services to parts distributor and manufacturer, including web site, sales collateral, advertising, and search engine marketing. Supported company growth from $14M to $30M in four years, with strong participation in development of sales outside of the U.S.
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