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The SLMA - Managing leads to maximize sales
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Craig Elias

Resources > From the section: Ask the Expert
September, 2014 |

Craig Elias is the creator of Trigger Event Selling™, and the Chief Catalyst of  SHiFT Selling, Inc.

For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company.

Craig’s Trigger Event strategies have:

Won him a $1,000,000 prize in a global “Billion-Dollar Idea”? pitch competition
Earned him coverage on NBC news, in The New York Times, The Wall Street Journal, The Globe and Mail, The National Post, Nikkei Marketing Journal, Business 2.0, Sales and Marketing magazine, Venture Magazine, Calgary Inc.
Earned his last company, the distinction as one of “Silicon Valley’s 40 hottest” and one of Dow Jones™ 50 most promising companies in North America.

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  • Accountability
  • Alignment:
  • Branding & Social Media
  • Branding Agencies
  • Business Intelligence
  • Case Studies
  • Check Lists & Job Descriptions
  • Common Mistakes
  • CRM
  • Digital Asset Management
  • E-Books Marketing
  • E-Books Sales
  • E-Marketing
  • Fulfillment/Fulfillment Operations
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Leadership and Motivation
  • Marketing Operations
  • Presentation Skills
  • Public Relations
  • Research
  • ROI Reporting
  • Sales 2.0
  • Sales Channel
  • Sales Management
  • SEO
  • Social Media/Networking
  • Telemarketing/Telesales
  • Trade Shows
  • Video: Lead Gen and Lead Mgmt
  • White Papers
  • Customer Service

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