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Ruth P. Stevens
President, eMarketing Strategy Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients. Ruth began her direct marketing career in 1986 at Time Warner, where she spent seven years in marketing, new business development, and general management at Book-of-the-Month Club and Time-Life Books. She then went to Ziff-Davis as Vice President of Marketing for Computer Library, the electronic publishing division. From 1996, she spent three years in direct marketing management at IBM, and then worked in senior marketing positions at two Internet startup companies in New York City before starting her consulting company in 2000. Ruth serves on the board of directors of Edmund Optics, Inc. She is a trustee of Princeton-In-Asia, past chair of the Business-to-Business Council of the DMA, and now president of the Direct Marketing Club of New York. Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing in 2002. She is the author of 2 business books, The DMA Lead Generation Handbook, published in 2002, and Trade Show and Event Marketing, published by Thomson in 2005. She teaches marketing to graduate students at Columbia Business School. She has studied marketing management at Harvard Business School and holds an MBA from Columbia University.
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