Velocify Lead Bridge Accelerates Response Time for Purchased Leads: The SLMA

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Velocify Lead Bridge Accelerates Response Time for Purchased Leads

From the section: Lead Mgmt News

March, 2015 |

Organizations Can Now Receive Purchased Leads from More Than 100 providers in Real Time and Achieve a First-Responder Advantage

LOS ANGELES, March 3, 2015 /PRNewswire/ -- Velocify , a market leader in cloud-based intelligent sales automation software, today announced the release of Velocify Lead Bridge, which enables sales organizations to automatically and immediately receive purchased leads within their customer relationship management (CRM) system. The solution replaces the time-consuming and tedious process of manually uploading lists emailed from lead generators or the need to complete unique integrations with each individual lead provider.

Velocify Lead Bridge offers Salesforce customers a single, direct integration with more than 100 lead providers, including LendingTree, BankRate, AllWebLeads, Lowermybills and Zillow. The solution allows lead buyers to automatically capture leads in real time through Velocify for Salesforce, then instantly assign leads to sales reps. As a result, lead purchasers can easily consume high-value purchased leads through Salesforce and their sales reps respond fast, helping them to achieve the critical first responder advantage. In fact, according to new research from Velocify and Zogby Analytics, 64 percent of buyers believe the first company to call them had an advantage over the competition.

"The ability to get purchased leads into the Velocify for Salesforce app in real time helps our clients become highly efficient sellers and gives them a crucial edge over competitors using slower processes," said Will Adams, Director of Sales at Lending Tree. "Velocify has been invaluable in helping our clients prioritize and follow up with prospects rapidly, and Velocify Lead Bridge will add even greater impact."

Velocify Lead Bridge benefits organizations that purchase leads as well as those that generate them by streamlining and automating the delivery process. The product feature was built in response to demand from early Velocify for Salesforce users and mirrors the functionality of Velocify's standalone product.

"We are pleased to bring our unrivalled domain experience in managing purchased leads to Salesforce customers," said Velocify CEONick Hedges. "What matters most for sales teams working with bought leads is accessing leads from a variety of sources, distributing them in real time and then following-up with lightning speed. Velocify Lead Bridge allows Salesforce users to achieve all three of these goals easily."

With Velocify Lead Bridge, organizations can pass whichever data or fields they choose based on the lead fields available in their Salesforce instance. This solution is available to any Salesforce customer via the Velocify for Salesforce app. For more information, please visit velocify.com/products/salesforce2/ .

Salesforce, Salesforce1 and others are trademarks of salesforce.com, inc.

About Velocify

Velocify is a market-leading provider of cloud-based intelligent sales software, designed for high-velocity sales environments. Velocify helps sales teams keep pace with the speed of opportunity and increase revenue by driving rapid lead response, increased selling discipline, improved productivity, and actionable selling insights. The company has helped more than 1,500 companies across a variety of industries improve customer acquisition practices and sales performance. Velocify was recently recognized as one of the fastest growing companies in North America by Deloitte and a Best Place to Work by the Los Angeles Business Journal.

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