Rhonda Wunderlin, Penton 2015 Nominee for 2o Women to Watch in Sales Lead Management: The SLMA

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Rhonda Wunderlin, Penton 2015 Nominee for 2o Women to Watch in Sales Lead Management

From the section: Lead Mgmt News

February, 2015 |

Nominee's Company: Penton

Years in Business: 33

Nominee's Achievements:

Rhonda’s career has been focused on Marketing and Sales Operations where she’s leveraged best practices, process and technology to achieve measurable and sustainable results in sales and marketing performance. Over the past 10 years she has consulted on best practices across a myriad of companies (Cognos, Sybase, VMWare, Center for American Progress, AMD, KPMG, Cisco, Sage Software, Planar Devices, MDS Pharma and many more), helping them transform their organizations. She understands the key principles behind sales and marketing alignment, applying them effectively to organizations large and small.

As Vice President, Performance Marketing at Penton, Rhonda is leading the collaboration between sales and marketing across the five core sectors within the organization. Penton is a professional information services company that drives performance for more than 16 million professionals every day. Evolving large businesses often seems like a Sisyphean task (endless and ineffective), yet she is accomplishing it with relative ease by incorporating modern sales and marketing best practices into everyday work realities. Rhonda has set the vision for of a unified collaborative sales and marketing organization, with streamlined technology managed by a central operations team, and is actively leading this change.

Nominee's Achievements in the field of Sales Lead Management:

Penton achievements (since Jan 2014)

Grew Lead Services Nurturing business 275% YOY
Launched new Interactive Content product offering resulting in:

The Killer Content Award in Interactive category at the B2B Content 2 Conversion Conference
Increase in Sponsorship sales by 50% for 2015
Savings of 23% in Marketing & Sales Technology YOY
Implemented targeting abilities to manage attrition
Increase conversions by 18%
Increase subscriber renewal conversions from 2-3% to 17-24%
Digital event lead generation programs for 2 markets, increased an average of 41% by implementing targeting and automated email engagement
Launched CRM solution across a global sales staff of 28
Managed curriculum and delivery of global sales conferences across 2 organizations
Built telesales team from staff of two to 28, delivering an average of $1.7m annually
Consulted with 80+ clients on sales & marketing alignment, driving an increase in consulting revenue by 17%
Developed and launched Eloqua University, delivering the Elqoua Certification Program
Decrease delivery time of Lead Gen client programs by 20%
Highlights of prior sales & marketing achievements:

Professional Boards:

Advisory Board Member of KaiNexus
Oracle Marketing Cloud Customer Advisory Board
AMA
Women of Austin

Charitable Boards:

Rotary Club
Girl Scout Council
St. David’s Altar Guild

Authorship:

Contributor to Penton’s Marketing Insights blog
Contributor to Eloqua's It's All About Revenue blog
Best Practice Videos (Eloqua Channel)

Identify and Engage Inactive Prospects
Exploring Social Media for Demand Generation
You've executed a great online event. Now what?
Four Lead Scoring Tips
Driving Demand for your Online Events
Creating the Ideal Email Subject Line

Interviews or Appearances:

SISO (Society of Independent Show Organizers)
IMTS (International Manufacturing Technology Show)
Masters of Marketing Automation, Strategics Communications Group
Eloqua Experience Europe
Eloqua Marketing Summit (16 events)
Innotech Austin
Online Marketing Summit
Salesforce.com User Group (2 events)
Eloqua User Group (5 events)
It’s All About the Conversation… or is it? http://cuzziol.blogspot.com
BlogTalk Radio, The Pedowitz Group

Rhonda is nominated by Kate Spellman

Posted by Sales Lead Management Association at 04:27:31 PM in 20 Women to Watch Nominees 2015

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