Kristin Connell, Deltek 2015 Nominee - Women to Watch in Sales Lead Management: The SLMA

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Kristin Connell, Deltek 2015 Nominee - Women to Watch in Sales Lead Management

From the section: Lead Mgmt News

February, 2015 |

Nominee's Achievements:

Kristin Connell is Deltek's Director of Digital and Acquisition Marketing. She is an award-winning 20 year sales and marketing veteran who has led enterprise marketing and sales teams by implementing innovative lead management processes and change management. Kristin has been on the forefront of analyzing how customers engage, and using people, people, technology, and data to optimize business process all the way through sales engagement. Kristin regularly and openly shares her ideas and experiences with B2B marketers which fosters even more innovation in the sales and lead management community. Kristin has a great quote: "My passion is optimizing revenue performance results through the use of strategic, data-driven marketing models and engaging experiences.”

Nominee’s Achievement in the Field of Sales Lead Management:

2014 Video Marketing Trailblazer - Vidyard 2013 Oracle Markie Finalist - Metrics That Matter
Reconstructed and managed an award-nominated Marketing Operations organization at Deltek that enabled more effective marketing deliverables and communications,
Realigned and relaunched the marketing automation platform (MAP) - from demand creation to measurement processes - resulting in increased visibility,
Key team member in the full cycle launch and optimization of Deltek's live web chat spanning key product and solution pages on Deltek.com to drive
Industry Speaker and Oracle Customer Blogger

Charitable Boards:

Children, Community, and Global Ministries with Westside Family Church

Authorship (articles or books):

3 Truths to Help Balance Marketing Technology Mayhem
http://blog.eloqua.com/3-truths-to-help-balance-marketing-technology-mayhem
In Today's Modern Marketing World, How Can You Stand Out as a Certified Eloqua "Newbie"?
http://topliners.eloqua.com/message/42074#42074
Are You Too Busy to Improve?
http://topliners.eloqua.com/message/43062#43062
How Do You Get Your Content In Front of the Right People?
http://topliners.eloqua.com/message/38328#38328
B2B Metrics and Reporting - Best Practices with Kristin Connell
https://www.leadlizard.com/b2b-metrics-reporting/
Lead Lizard Happy Hunter Games!
http://topliners.eloqua.com/community/see_it/blog/2013/04/09/happy-hunter-games-a-topliners-scavenger-hunt-idea
10 Ways to Suck at Email Deliverability
http://topliners.eloqua.com/message/23410#23410
If I Rebuild It, Will They Come?
http://topliners.eloqua.com/community/see_it/blog/2013/01/23/deconstructing-subscription-management
Is Your Data Plan of Attack on Track to (Help You) Rule the World?
http://topliners.eloqua.com/community/see_it/blog/2013/01/07/is-your-data-plan-of-attack-on-track-to-help-you-rule-the-world
The "That's MY Contact!" Conundrum (a.k.a, Marketing Contact Management)
http://topliners.eloqua.com/community/see_it/blog/2012/11/12/solving-the-thats-my-contact-conundrum-aka-marketing-contact-management--part-1

Interviews or appearances:

Kristin has been selected as a keynote customer speaker for Oracle's 2015 Modern Marketing Experience

Kristin has been nominated by Sheena McKinney on behalf of Brian Hansford of Heinz Marketing

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