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Almost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It Works
SLMA editorial note: Reprinted from Marketing Land - good site. But many cite "complexity" of tools as one of the biggest challenges in using marketing automation. Matt McGee on February 13, 2022 at 8:38 am A majority of marketing and business professionals surveyed say their companies currently use marketing automation to some extent, and nearly 90 percent call it a success. The marketing research firm Ascend2 recently published its latest monthly report, this one covering marketing automation strategies. More than 300 marketing and business professionals took the survey, with 59 percent saying they have either “extensive” or “limited” use of marketing automation tools. Another 34 percent said they don’t use it now, but plan to in the future. SLMA Comment: Read the full article here. Ascend is offering the report for free , but name and contact information are required. Attend MarTech and hear first-hand how brands like Coca-Cola, Aetna, Dell, EMC and Netflix are harnessing the power of technology to produce exceptional customer experiences that deliver business results. Don't miss the largest independent marketing technology event of the year. Register by February 21 to save $250! ABOUT THE AUTHOR Matt McGee Matt McGee is the Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee and/or on Google Plus . You can read Matt's disclosures on his personal blog.
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