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Russell Kern
President/Founder of Kern, An Omnicom agency. Founded in 1991 - Woodland hills, CA. Whether he’s putting together a strategic marketing plan or speed-walking around the office, greeting every employee who crosses his path, Russell is the heart and soul of KERN. He launched the agency in 1991 and has been helping clients such as DIRECTV, CLEAR, SAP and Symantec, achieve astounding results ever since. In fact, for Russell, moving the needle for companies is much more than a business objective, it’s a true passion. He often cites the core principles of the founding “masters” of direct marketing. After growing his agency into a response-generating machine, speaking at direct marketing events around the country and authoring the book S.U.R.E.-Fire Direct Response Marketing, it’s safe to say Russell has become quite the master himself.
Grew agency from 25 to over 100 in three years, increasing revenues consistently to support profitable agency growth. Acquired by Omnicom in 2008.
Over 30 years of experience as a B2C and B2B strategic creator of large scale, high performance, multi-channel customer acquisition, CRM and lead generation programs for blue chip clients such as: DIRECTV, Adobe, AAA, Merck, Sprint, Clear, SAP, Symantec, Zurich Insurance, HP, CFA Institute and Online Trading Academy.
Knowledge gained from the creation of thousands of campaigns, the insights from 20,000 tests and the results from billions of measured marketing impressions.
Expert in Technology, Wireless, Home Entertainment, Healthcare, Insurance, Financial Services, and Senior Marketing sectors.
Author of The 8 Pillars of Demand Generation for Revenue Acceleration: The Definitive Resource for Modern Marketers.
Author of S.U.R.E.-Fire™ Direct Response Marketing. Generating profitable leads for Bottom-line profits published by McGraw Hill
Author of Direct Marketing’s 5 Biggest Hurdles and how to overcome them 24 page guide
Author of 5 Keys to B-To-B Success
Creator of B2B High-Tech Lead Farm – best practice approach to integrated demand generation and lead management using integrated online, offline, telemarketing, nurturing and SFA systems.
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