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SiliconANGLE » Sales Automation Vendor Apptus Lands $41M Investment From Salesforce Ventures
SLMA Note: If you want to know what's going on in tech follow this site.: SiliconANGLE MARIA DEUTSCHER | FEBRUARY 3RD READ THE REST OF THE STORY The cloud giant led a $41 million round into a partner called Apptus Technologies AB through its venture capital arm this week with the goal of saving users some of the hassle involved in doing business. The Swedish outfit offers a service running directly on Salesforce’s namesake customer relationship management (CRM) platform that promises to automate much of the manual work typically required to hammer out transactions.....more click below. About Maria Deutscher Maria Deutscher is a staff writer for SiliconANGLE covering all things enterprise and fresh. Her work takes her from the bowels of the corporate network up to the great free ranges of the open-source ecosystem and back on a daily basis, with the occasional pit stop in the world of end-users. She is especially passionate about cloud computing and data analytics, although she also has a soft spot for stories that diverge from the beaten track to provide a more unique perspective on the complexities of the industry.
The process of converting leads into paying customers takes up much of the modern marketer’s time and effort, but the work hardly ends there. Sorting out the logistical details of closing a deal can prove almost as taxing when large numbers are involved, a challenge that Salesforce.com hopes to elevate with its latest investment.
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