John Trkla: The SLMA - Managing leads to maximize sales

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John Trkla

Resources > From the section: Ask the Expert

September, 2014 |

John Trkla is Chief Executive Officer and founder of Red Oak Marketing Group. Leading Red Oak's corporate strategy, John founded Red Oak in 2000 after 20 years of experience in the deployment of electronic loyalty and care solutions. Prior to starting Red Oak, John was the Vice President of Strategic Direction and Development for Delano Technology and was on the strategic management team at Siebel Systems, Tibco and Genesys telecommunications. Having successfully deployed world class loyalty and care solutions for over 150 Fortune based companies, John embarked on the successful creation of real time communication solutions as an alternative to traditionally deployed data driven systems.

Company History

Red Oak Marketing Group, the pioneer and innovative leader, offers full service electronic communication solutions including lead management, nurture marketing, service scheduling and loyalty program solutions. A wide range of comprehensive services designed to maximize the effectiveness of all customer and prospect communications—solidifying existing relationships, initiating new ones and converting one-time visitors or buyers into repeat business and long-term customers. With Red Oak solutions, clients can enhance quality of contact by building real-time dialogue from any source utilizing email and secure browser-based applications.

Red Oak is committed to regularly conducting a broad series of communication initiatives for a variety of customers that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, Red Oak has developed Advisory Committees offering representation from our technology partners, clients and companies focused on the continued improvement and potential of Red Oak services.

Red Oak Marketing is a privately held company founded in 2000 with the goal of allowing manufacturers and dealers to not only receive leads, but track them. Red Oak has since grown from a small basement start-up to a leading provider of guaranteed communication for manufacturers, dealers and retailers. Red Oak moved to office headquarters in Lake Forest, Illinois in 2007, and has regional presence in Missouri, Ohio and Massachusetts.

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