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Wizdom Link Launches New Forensic Marketing Automation Practice
The newly expanded forensic team reflects Wizdom Link’s commitment to leading the edge in marketing automation solutions SEATTLE, WA, January 22, 2015– Wizdom Link today announced the launch of their forensic marketing automation practice to create holistic customer experiences. The new forensic marketing group includes system implementation, optimization, forensic audits, enterprise integrations, forensic analysis, and training services.
Forensic Marketing as practiced by Wizdom Link is the scientific process of analyzing the current state of an integrated marketing strategy and tools to determine what is broken or simply not achieving your planned results. It is not about selling more technology, but rather analyzing the systems, processes and integrations in place to identify areas for rapid improvement. The forensic team of experts utilizes the following: a proven methodology; extensive analytic skills; experience with ERP, CRM and marketing automation systems; familiarity with applied best practice processes; and understanding of customer buying cycle psychology. The goal is to determine what is not working well, identify a plan to fix it and put processes in place to prevent reoccurrence in the future. The result is a solution that is unique for you to improve your integrated marketing automation results.
“Marketing Automation has evolved. No longer is it enough to know how to push buttons, but rather, it is essential to understand how to tie business objectives, processes and technology into a cohesive structure where your people and business can flourish. To do this, it is essential to understand Forensic Marketing, a new breed of marketer that blends marketer’s strengths with that of a detective, a scientist and a data analyst,” states Wizdom Link CEO, Lori Prescott.
The new practice will be led by Ray Rebello as the Vice President of Client Services. Ray has extensive experience in enterprise software and has worked for leading technology vendors such as Microsoft and IBM. Ray said, “Forensic marketing is the new normal for marketing automation. Forensic marketers are not afraid to ask the tough questions as would forensic scientists. Forensic marketers dig deep to uncover hidden issues, increase efficiency and ensure highly optimized solutions.”
In addition, Samuel Greenwell has joined Wizdom Link to work on client projects and provide market analyst functions to strengthen the forensic marketing team at Wizdom Link. “I am thrilled to be on the leading edge of marketing automation technology,” states Greenwell. “Exploring the systems that surround marketing automation has been an incredible journey for our team. Understanding forensic marketing takes the level of marketing automation to a whole new level.”
The Wizdom Link team comprises more than 50 years combined knowledge in marketing, automation and software. The forensic marketers at Wizdom Link are leading the edge of marketing automation while implementing ground-breaking technologies leveraging API’s, custom integrations, new applications and web technologies—weaving together a complete holistic customer experience.
CEO Prescott states, “With a foundational forensic team in place, Wizdom Link is poised to lead the market in both quality of work and quantity of results. The combined expertise and dedication to excellence allows us to set the gold standard in forensic marketing.”
About Wizdom LInk
Wizdom Link forensic marketing drives innovation through relationships with world-class technology providers Microsoft, Salesforce, Pardot, Oracle, Marketo, Hubspot, and Silverpop. Wizdom Link serves companies across the globe and has worked with both start-up clients and Fortune 500 companies across the globe. For more information, please visit, www.theforensicmarketer.com
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