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Act-On Software and LiveHive Partner to Bring Document Engagement Analytics to Marketing Automation
Partnership Provides Act-On Users with Digital Content Engagement Intelligence for Better Lead Scoring and Qualification SAN JOSE, Calif., Jan. 21, 2015 (GLOBE NEWSWIRE) -- LiveHive, whose comprehensive and award-winning sales engagement platform provides real-time intelligence based on prospect engagement with digital content, today announced that it has partnered with Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, to integrate its prospect engagement analytics tools with the Act-On platform. This integrated solution allows Act-On customers to pull in prospect engagement activities from digital content into their overall lead scoring and qualification programs. The integration provides an additional level of insight into prospects' interests and behaviors that can be used for more tailored sales follow up. In addition, the integration will include all of the enhanced functionality provided in LiveHive's latest product release, also announced today. Read related press release here. "Partnering with LiveHive gives our users greater insight into their content performance," said Gal
"In today's selling environment, customers don't engage with salespeople until very late in the buying journey – presenting a huge challenge for businesses," said Ramon Nuñez, CEO for LiveHive. "By combining LiveHive's sales engagement insights with Act-On marketing automation, sales and marketing teams now have a more complete customer engagement profile, and can quickly and accurately identify buying signals to better qualify top prospects."
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