Cloudwords Announces Industry-First Capability To Translate Dynamic Marketing Automation Content For Customized Digital Experiences: The SLMA

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Cloudwords Announces Industry-First Capability To Translate Dynamic Marketing Automation Content For Customized Digital Experiences

From the section: Lead Mgmt News

January, 2015 |

New Enhancements For Cloudwords’ Native Integrations With Marketo And Oracle Eloqua Support Localization Of Dynamic Content, Enabling Marketers To Further Personalize Global Marketing Communications

San Francisco, CA, January 6, 2015–Cloudwords, the leading cloud-based platform accelerating content globalization at scale, announced extended translation automation capabilities for customers using Marketo and Oracle Eloqua. Cloudwords’ new dynamic content feature builds upon the company’s first-to-market integrations with leading marketing automation platforms to make it even easier to localize digital campaigns for more personalized customer experiences around the world.

This newest release helps centralized marketing organizations and smaller marketing teams reach audiences in multiple languages while still only necessitating the creation of a single campaign within their marketing automation platform. Cloudwords automatically converts dynamic content segments in Marketo or Oracle Eloqua assets – like emails and landing pages – into the right language for a given recipient based on their location. The new functionality eliminates the need for marketers to create a different program for each region, saving significant time and enabling teams to run more campaigns in more languages and in more markets.

Cloudwords’ marketing globalization platform remains the only enterprise-caliber marketing content localization solution with native integration capabilities for every major content management system, Web CMS and marketing automation platform, includingMarketo and Oracle Eloqua. By continually optimizing the localization process for digital content, Cloudwords customers more effectively engage global audiences to drive product and service adoption to increase customer growth and retention, while improving marketing efficiencies across the globe.

“Cloudwords continues to advance our integrations with leading marketing automation platforms to support the needs of global marketers and enable them to further personalize customer communications. We make it easier for marketers to have one-on-one conversations with their audience in their own language,” said Scott Yancey, CEO and co-founder of Cloudwords. “This is the first time this technology is available for dynamic content in Marketo and Oracle Eloqua and will significantly enhance how local-language email campaigns are created and delivered.”

In addition to support for dynamic content, Cloudwords’ latest release gives customers using its integration with Marketo the ability to “clone” pre-approved programs, drastically reducing setup time for localized marketing campaigns. With this new feature, users can duplicate an existing program and make necessary adjustments for different markets. It is ideal for large enterprises with distributed teams who want to run and manage campaigns regionally. The clone program feature automates the localized campaign creation process for each region, but provides flexibility to each team to manage the execution and measurement of their individual campaigns.

To learn more about Cloudwords and its integrations with Marketo and Oracle Eloqua, visit http://www.cloudwords.com and follow the company’s blog at http://blog.cloudwords.com.

About Cloudwords
Cloudwords accelerates content globalization at scale, dramatically reducing the cost, complexity and turnaround time required for the localization of all marketing content. Cloudwords’ enterprise-ready cloud-based software enables organizations to go global faster, engage multilingual audiences more efficiently, and generate increased demand and revenue in less time. Delivering strategic integration capabilities for all leading marketing automation and content management systems, Cloudwords is an integral partner in the localization process for Fortune 500 and Global 2000 companies worldwide, including Honeywell, Marketo, McDonald’s, Shazam and Verisign. Headquartered in San Francisco, Cloudwords is backed by Storm Ventures and Cloud computing visionaries such as Marc Benioff, founder of salesforce.com. Visit www.cloudwords.com for more information and join the global conversation on Twitter@CloudwordsInc.

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