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The SLMA - Managing leads to maximize sales
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Howard Sewell

Resources > From the section: Ask the Expert
September, 2014 |

Howard is president of Spear Marketing Group, a full-service marketing agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. 

A frequent speaker and writer on lead management-related topics, and author of the popular B2B marketing blog, The Point, Howard has more than 20 years experience in demand generation. His firm works hands-on with companies to increase marketing ROI in areas that include:

  • demand generation & customer acquisition
  • lead nurturing & lead management
  • installed base marketing
  • email marketing
  • social media
  • paid search (SEM)
Article Comments [Post Your Comment]
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Other Topics:

  • Accountability
  • Alignment:
  • Branding & Social Media
  • Branding Agencies
  • Business Intelligence
  • Case Studies
  • Check Lists & Job Descriptions
  • Common Mistakes
  • CRM
  • Digital Asset Management
  • E-Books Marketing
  • E-Books Sales
  • E-Marketing
  • Fulfillment/Fulfillment Operations
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Scoring
  • Leadership and Motivation
  • Marketing Operations
  • Presentation Skills
  • Public Relations
  • Research
  • ROI Reporting
  • Sales 2.0
  • Sales Channel
  • Sales Management
  • SEO
  • Social Media/Networking
  • Telemarketing/Telesales
  • Trade Shows
  • Video: Lead Gen and Lead Mgmt
  • White Papers
  • Customer Service

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