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Bernice Grossman
Bernice Grossman, 2008 Who's Who in BTB, 2001 Silver Apple Award recipient for lifetime achievement in Direct Marketing and former DMA Business-to-Business Council Chair Person, created DMRS Group, Inc. (DMRS) in 1983 to be an independent marketing database consultancy that determines the complete scope of a customer's project; "architects" the solution, and integrates all of the systems to deliver marketing databases (DMB's) that have contributed heavily to the success of leading national and international marketing programs. She now serves on the Advisory Board of the Marketing Technology Council. (www.dmrsgroup.com ) DMRS assists companies to better manage their marketing information by showing them how to capture and leverage customer, prospect and suspect data to best meet marketing's needs. She is a frequent speaker for The Direct Marketing Association, National Center For Database Marketing, and Direct Marketing Business and Industry Conferences, DMAW, and NYU's Direct Marketing Program. She is often quoted in such leading industry publications as TARGET MARKETING, BUSINESS MARKETING, DIRECT, and DM NEWS Magazines. Clients on the DMRS roster have included Avis, Coca Cola, Epson America, McGraw-Hill, Level 3 Communications, National Geographic Channel, MediaLive International, Microsoft, Nestle Food Service, Pfizer Pharmaceuticals, Scholastic Inc, Tyson Food Service, and USG.
Bernice is a noted data expert and can testify in the US Court System on data theft, fraud, and abuse; she is frequently retained to serve as advisor on numerous merger and acquisition projects where the data asset needs to quantified and monetized.
- John M. Coe
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