Master the Art of the Sales Conversation: Rain Making Conversations
Mike Schultz and John Doerr |
Resources > From the section:Book Reviews
November, 05, 2011 |
List Price $24.95 Amazon $13.99 Kindle $ 9.99
262 Pages
?Mike Shultz and John Doerr make a great case for their statement that Conversations make or break everything in sales.
Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Yet so many professionals and sales people struggle with generating initial conversations and moving them to the close. They make common mistakes that end up losing them deals.
Rainmaking Conversations by Mike Schultz and John Doerr provides a proven system that will help you master the art of the sales conversation so you can close more deals, bring in more revenue, and be more successful.
Based on their research, decades of experience, and in depth interviews with leaders of the most successful sales organizations, Rainmaking Conversations is a guide to sales conversation success. You'll be introduced to RAIN, an acronym that stands for Rapport, Aspirations and Afflictions, Impact, and New Reality.
In Rainmaking Conversations, you'll learn how to:
Build real rapport and trust from the first contact
Uncover the full set of prospect and customer needs (most advice only gives you half the story)
Understand and communicate your value proposition
Apply the 16 principles of influence in sales
Overcome all types of objections (including price pressure) and move towards the close
Craft compelling solutions and close the deal
Avoid the most common mistakes that kill sales
The world-class RAIN SellingSM methodology featured in Rainmaking Conversations has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance