Creating a Cure for the Common Cold Call©: The SLMA - Managing leads to maximize sales

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Creating a Cure for the Common Cold Call©

Jim Cecil | Articles > From the section: Lead Nurturing

November, 2014 |

www.nurtureinstitute.com

This little book is about the nature of Nurturing customers. It's about the awesome power that is released between people who trust, like, respect, appreciate and stay in touch with each other. It's also clearly about the application of technology to systemize the philosophy of caring, serving and nurturing. Not just watering the plants but give them a little verbal"Miracle Gro" occasionally You can actually see the results in a relatively short time.

But this perspective on the word nurture is about even more than that. With this compendium of thoughts, you and I can explore your vision, your goals, your customers and your market focus; those we serve and care about most.
I'll share what has grown into 101 of the best tips I've ever found on nurturing affection with customers, prospects, and all our critical business and personal relationships. These tips are among the best strategies of some of the most
successful Nurturing firms, large and small, from all around the world.

In these tips, we'll explore ideas, strategies, tactics and technologies those firms actually use in identifying, meeting, individualizing, evaluating, aligning, communicating with and serving their best customers.

To read this entire book, click here for the 33 page PDF file.
You must login to open it. Password is: slmamember.

Jim Cecil ABOUT THE AUTHOR

Jim Cecil is considered the father of the Nurture Marketing concept and has spent his entire business career producing, perfecting and teaching the Nurture Selling Process. As the creator of Nurture Marketing in 1986 and co-founder of The Nurture Institute™ in 2004, Jim has coached tens of thousands of CEOs and Microsoft Partners on customer cultivation.

Since 1970, Jim has motivated audiences around the world. His passion for marketing is truly engaging and is the reason he is continuously in demand as a speaker and respected consultant in lead acquisition and management industry.

His list of achievements includes being named to the Sales Lead Management Association top 50 lead-management influencers. He authored the successful book, A Cure for the Common Cold-Call, and most recently co-authoring Nurturing Customer Relationships with Eric Rabinowitz and 1he eBook, and the newest“101 Best Business Love Letters", Ways of saying thank-you and sounding like you m mean it.

Jim created five audio-CD workshops and presentations bringing his deep experience directly to you.