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Planting Your Online Biz Money Tree
Excerpts: EVERY BUSINESS - NO MATTER WHAT THE TYPE OR PRODUCT OR SERVICE BEING SOLD - NOT ONLY SHOULD HAVE A That’s right - every business, without exception. Even if your business is organizing rodent races in Wichita, Kansas, you can and should be attracting customers and making money online. RULES OF THE WEB #3: HAVING A WEBSITE IS NOT THE SAME THING AS HAVING A WEB PRESENCE. 18 www.OnlineBizHQ.com Notice we said above “when your prospects are looking for the product and services you offer”….This is a key concept as well. Simply driving traffic to your website is NOT the same thing as having web presence either. You can have a million hits on your site a day, but if they aren’t the people who would actually have an interest in your products or services (i.e., not your target audience), they aren’t going to buy anything!Successful Strategies to Make Money Online …and Watch Your Business Bloom!
WEBSITE BUT CAN BE MAKING MONEY ONLINE WITH IT.
In fact, the more specialized or targeted your particular business is– whether by the uniqueness of your products or services, a highly targeted customer niche, or operating in a specific geographic region– the more potential you have to market yourself effectively over the Internet.
This is probably the single most important concept we can share with you; in fact, it is what the majority of this book is about! If you take nothing else away from reading this, make sure you understand what true web presence means. Here is the biggest mistake made by every company and every website we’ve ever seen:
Failure to plan your site properly to maximize your web presence potential.
So what exactly is the difference between being on the web and having web presence? Quite simply this:
Web presence does not only mean having a website for your business; it also means that when your prospects are looking for the product and services you offer, they find YOUR website. As statistics have proven, a large percentage of those who find your
website through a search engine are likely to become your customers if your website is clear, commanding, and creative and follows the criteria outlined in this book.
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