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Determine the Right Action for Each Lead
Download PDF HereThe traditional grievance that sales has against marketing is that “junk is thrown over the fence”, an impolite way of saying the leads that are being provided are of poor quality. Typically prospects begin to research vendors online long before they buy. Prospects may be interested in your product or service but are not yet ready to buy. On the other hand a lead that is ready to be engaged is said to be sales-ready. For sales reps, that’s the definition of a hot lead...more
Six Pages, Steps to a Sales Ready Lead
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